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  1. How to build a brand that is globally recognisable, but culturally relevant everywhere: An interview with Stefan Doering

    Following on from this, are translation agencies a thing of the past, or can they still play a role? ... Translation agencies can definitely still play a role in driving a consistent, strong global brand message. ... but with the whole world now existing online and having visibility into all corners of the globe, just how important ...

    Anonymous (not verified) - 20/10/2021 - 16:35

  2. Approaching a new CMO role: An interview with Eric Schou

    OKRs.  DR: Channel partners are going to play a large role here. How do you intend to work on your ...

    Anonymous (not verified) - 26/10/2021 - 11:28

  3. ABM expert Robert Norum on how to run your ABM pilot

    preferably three, accounts in play, ideally with a balance of existing and new accounts. Whilst he admits ... into play with one to one and one to few ABM, do in-depth research to make sure you have information ...

    Lucy Gillman - 26/10/2021 - 16:39

  4. News: Supplier ecommerce sites are failing B2B buyers

    business being conducted online than ever before. Ecommerce platforms have seen the largest increase ... online now than they did prior to the pandemic, by an average of 45%. The research shows that companies ... are now spending an average of £3.6m online each year, with 428 business-critical orders placed each day. ...

    Anonymous (not verified) - 21/10/2021 - 12:29

  5. News: UK businesses missing out on sales opportunities thanks to lack of human interaction, says HubSpot

    and improve the experience both online and offline. All companies, no matter their shape or size, must ensure ...

    David Rowlands - 20/10/2021 - 11:33

  6. Thinking of starting a B2B podcast? Ask these three questions first

    searching for an answer online and prompt social media content to think: “Hey, that’s what I’m struggling ...

    David McGuire - 20/10/2021 - 09:34

  7. Kate Owen on how multifaceted ABM can be applied across higher education

    really driving change? Kate plays the role of peacemaker when it comes to battle. “I don’t see why ...

    David Rowlands - 19/10/2021 - 16:26

  8. News: Thinkific appoints first CMO and new CTO

    and selling online courses, has announced this week two strategic appointments to its executive team. Henk ... strategic addition to our executive ranks and will play key roles, building high-functioning teams around ... drive to innovate and improve, Thinkific is providing the next generation of online entrepreneurs ...

    Lucy Gillman - 01/10/2021 - 12:27

  9. Motivational marketing: Same old, same old or or B2B marketing 2.0? (Part 3)

    activations and online communities. These activities are often one-offs, created in silos to put out fires ... is sourced from and aligned with your motivation stack. See it as a musical scale that you play up and down ... in continuous harmony.  The new media reality: Instead of a stand-off between short vs. long-term media, play ...

    Sue Mizera - 13/10/2021 - 09:49

  10. News: Hubilo announces £92 million investment as the new era of events begins to unfold

    a powerful technology capable of connecting the offline and online worlds, a strong CEO and an amazing market ...

    David Rowlands - 13/10/2021 - 11:51

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