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1. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part one)

   on minor points. E.g.,  “Let’s face it, all the players in this category offer excellent products. I’m ...

   Sue Mizera - 08/12/2022 - 10:09

2. Creating a stand-out ABM campaign with Digital Radish’s Renaye Edwards

   in on the party,” Renaye puts it. Applaud had to reaffirm themselves as the go to player in the market whilst also ...

   David Rowlands - 01/11/2022 - 08:16

3. News: Expandi achieves asset purchase of Cyance

   that we will see more of these kinds of events. The result is a comprehensive player in the European ...

   David Rowlands - 13/09/2022 - 08:44

4. How to unlock green growth

   co-development partnerships with large, multinational customers. It approached select players ...

   Anonymous (not verified) - 16/09/2022 - 11:16

5. How to build a low-budget, high-returns marketing strategy in the early stages of a startup

   in simple acts of content marketing Content marketing is often a tactic favoured by the big players – those ...

   Luis O'Cleiry - 28/07/2022 - 09:11

6. Martech Awards case study: How Kaltura won Gold for ‘Digital or hybrid event platform of the year’

   is a reliable hub for any end-to-end hybrid event production. After perfecting their methods for the big players ...

   David Rowlands - 07/07/2022 - 15:01

7. News: Gravity Global acquires Mojo Media Labs

   and content marketing agency Morsekode.  “Mojo’s expertise makes us a major player in ABM,” said Jose Lozano, ...

   David Rowlands - 15/06/2022 - 17:18

8. Elevation Awards case study: How Quarry won Gold for ‘Best use of account-based marketing’ and ‘Best customer engagement initiative’ for ‘Business-to-ecosystem (‘B2E’) for ZS Associates

   of players. Having the courage to shift from a traditional product lifecycle model to a "B2E" ... representing the numerous players in the ecosystem- uses varying brand colors, line widths, transparency ...

   David Rowlands - 14/06/2022 - 11:16

9. How to make intent data a cornerstone of campaign excellence

   some of the big players such as HPE and Emerson through to pre-IPO Silicon Valley start-ups. In my ...

   Ben Beeching - 22/06/2022 - 10:11

10. Elevation Awards case study: How Iris Worldwide won Gold for ‘Best product launch campaign’ for ‘ShopSafe’ for PayPal

    player in online payments, with millions of active accounts, PayPal had little presence in the physical ...

    David Rowlands - 14/06/2022 - 11:26

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