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  1. ‘Primp My Brand:’ How to prepare your company for an M&A or an IPO (Part II)

    ice cream” is a classic Mainstreamer, the ultimate in simple, “plug and play” technology. The “older ... All four products are different, all have a place and a role to play in the portfolio, as they all ... and play’ technology. ‘Older BMW’: Answers to a reformer that, like its founders, is filled with integrity ...

    Sue Mizera - 09/03/2023 - 11:16

  2. ‘Primp My Brand:’ How to prepare your company for an M&A or an IPO (Part I)

    the entirely bespoke video clips, role plays and interactive challenges we created to meet the demanding ...

    Sue Mizera - 27/02/2023 - 15:39

  3. Media and training marketing executive

    and energised individual who is ready to take the next step in their career and play a central role in driving ... In addition, you will play a key part in the redevelopment of our training course offering and driving ...

    Jennie Barrick - 20/01/2023 - 14:33

  4. News: Lesniak Swann first B2B agency to achieve PAS 2060 carbon neutral certification

    government has committed to reaching net zero by 2050, and we all have a part to play in getting there. ...

    David Rowlands - 12/01/2023 - 10:05

  5. Live reaction: Can ChatGPT write your B2B copy?

    to feed on so, in one sense, it’s very skillful plagiarism. Useful for playing catchup, but if you want ...

    David McGuire - 12/01/2023 - 14:34 - 1 comment

  6. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part two)

    into play. If your company is an explorer who stands for innovation and courage, this requires different ... in Pathos, how can your arguments play into the intrinsic motivations of your management team, making it ever ...

    Sue Mizera - 15/12/2022 - 08:40

  7. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part one)

    play. Intrigued? What’s involved in donning the rhetor’s hat and creating such a powerful, bespoke ... one-act play? How might Aristotle have counselled you to successfully argue for a corporate brand ... relevant and engaging. We can’t allow it to be caught in a time warp, or to be yesterday’s news, or to play ...

    Sue Mizera - 08/12/2022 - 10:09

  8. Transforming your promise into your brand DNA

    into account: Siemens: Ingenuity for life. NVIDIA: The way it's meant to be played. Intel: We believe ... and play/process harder could be their motto as well. What is your brand purpose? The next step in generating ...

    Zsofia Raffa - 29/11/2022 - 10:41

  9. B2B and M&A: How marketing can demonstrate value at this make-or-break moment

    questions that we sought to answer in our recent Propolis roundtable Marketing can play a critical role ...

    Joel Harrison - 21/11/2022 - 10:29

  10. The Tao of buyer-centric B2B marketing: The seven principles you need to know

    and well-orchestrated plays while the decline of traditional demand generation requires marketers to look beyond leads ...

    Mary Gilbert - 21/11/2022 - 11:12


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