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  1. Three demand generation focus areas you need to know

    and AI-powered marketing automation will continue to play a significant role in enabling marketers to work more ... and website visits are over. While these metrics still play a crucial role, advertisers need to focus on more ... advanced KPIs that impact conversions. Augmenting customer data with customer intent data plays ...

    Satish Sadasivan - 21/01/2022 - 15:35

  2. Abhi Morjaria on diversity and inclusion in B2B spheres

    into play from a marketing perspective? What are the lessons we can learn from B2C on getting it right, ... must think how they can level the playing field.  As marketers, we should create content ...

    David Rowlands - 12/01/2022 - 14:12

  3. How chatbots can enhance your ABM strategy

    audiences, intent signals, personalisation and segmentation. That data helps your team run the best plays ...

    Justin McDonald - 19/01/2022 - 09:16

  4. Practical magic: Cooking up a potion for success for your ABM programme

    they’ll play during the workshop. An ABM workshop is also a brilliant opportunity for new hires to take ...

    David Rowlands - 07/01/2022 - 09:03

  5. What’s in store for B2B marketing in 2022?

    playing, and socialising.  As the rate of digitization increases, these metaverses will model and simulate ...

    David Rowlands - 07/01/2022 - 15:27

  6. Christelle Fraysse on the importance of a solid CRM system

    at Workbooks. Christelle discusses the role CRMs play in a seamless sales and marketing alignment, creating ... this transition from EMEA to the US played out and what are some of your tips for marketing teams looking ... Fraysse, CMO at Workbooks. Christelle discusses the role CRMs play in a seamless sales and marketing ...

    David Rowlands - 16/12/2021 - 12:19

  7. How CogniClick can personalise your content for ABM success

    content for both large and small audiences, the role sales play in formatting lead-generating pieces ...

    David Rowlands - 09/12/2021 - 11:58

  8. twogether on winning Gold for ‘Best use of direct mail’

    with Salesforce: the playful, accessible and ‘for everyone’ approach that Salesforce instils with their brand.” ... classic cliché that’s really come into play the last two years is that people buy from people, but it goes ...

    David Rowlands - 21/12/2021 - 15:26

  9. Demandbase’s Paul Gibson introduces and explains the importance of account-based experiences (ABX)

    on that,” Paul asserts, adding that customer experience (CX) plays a crucial role in ABM. “We know we need ... in marketing. Importantly, technology plays a crucial role in ABX, allowing more and more companies to take ... of technology in ABX So, what role can technology play in ABX? “If you’re building out strategies ...

    David Rowlands - 10/12/2021 - 11:46

  10. Why it’s so important for your brand to flow throughout your entire company, and how to achieve this

    a different part to play, but the overall sound is orchestrated to be played together. Good marketers- ... and so actually convey it naturally, in their own words. If they don’t believe they have a part to play ... It gets cover versions, it might get a new tempo, be played by synth not an orchestra, have a rap section ...

    David Rowlands - 10/12/2021 - 10:37


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