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  1. ‘Primp My Brand:’ How to prepare your company for an M&A or an IPO (Part II)

    inventor is an Explorer himself, while the team behind “the golf game” were themselves golf-playing ... was in landscape, with shades of blue and calm images of golf and boating. The other product’s board ... of golf”, the other, “a wild stallion.” So, with relief, we could begin to see light between all four ...

    Sue Mizera - 09/03/2023 - 11:16

  2. ‘Primp My Brand:’ How to prepare your company for an M&A or an IPO (Part I)

    the entirely bespoke video clips, role plays and interactive challenges we created to meet the demanding ...

    Sue Mizera - 27/02/2023 - 15:39

  3. Media and training marketing executive

    and energised individual who is ready to take the next step in their career and play a central role in driving ... In addition, you will play a key part in the redevelopment of our training course offering and driving ...

    Jennie Barrick - 20/01/2023 - 14:33

  4. News: Lesniak Swann first B2B agency to achieve PAS 2060 carbon neutral certification

    government has committed to reaching net zero by 2050, and we all have a part to play in getting there. ...

    David Rowlands - 12/01/2023 - 10:05

  5. Live reaction: Can ChatGPT write your B2B copy?

    to feed on so, in one sense, it’s very skillful plagiarism. Useful for playing catchup, but if you want ...

    David McGuire - 12/01/2023 - 14:34 - 1 comment

  6. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part two)

    into play. If your company is an explorer who stands for innovation and courage, this requires different ... in Pathos, how can your arguments play into the intrinsic motivations of your management team, making it ever ...

    Sue Mizera - 15/12/2022 - 08:40

  7. The Global ABM Conference 2022: What you missed out

    marketers are like orchestra conductors- they don’t have to play all the instruments, but they need to know ... long-term growth – a strategy that no doubt will play to their advantage in the face of a looming recession. ... was clear: “ABM isn’t golf. It’s not an individual sport. It’s a team sport. If you don’t recognise that, you ...

    David Rowlands - 08/11/2022 - 12:09

  8. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part one)

    play. Intrigued? What’s involved in donning the rhetor’s hat and creating such a powerful, bespoke ... one-act play? How might Aristotle have counselled you to successfully argue for a corporate brand ... relevant and engaging. We can’t allow it to be caught in a time warp, or to be yesterday’s news, or to play ...

    Sue Mizera - 08/12/2022 - 10:09

  9. Transforming your promise into your brand DNA

    into account: Siemens: Ingenuity for life. NVIDIA: The way it's meant to be played. Intel: We believe ... and play/process harder could be their motto as well. What is your brand purpose? The next step in generating ...

    Zsofia Raffa - 29/11/2022 - 10:41

  10. B2B and M&A: How marketing can demonstrate value at this make-or-break moment

    questions that we sought to answer in our recent Propolis roundtable Marketing can play a critical role ...

    Joel Harrison - 21/11/2022 - 10:29


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