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  1. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    the camaraderie, the release; the near religious power of cycling’s payoff in pleasure, thrill and exhilaration.  ... and a woman in beautiful cycling gear, the moment captured of enjoyment, pleasure and fun.” “I hate work. When ...

    Sue Mizera - 19/11/2021 - 09:34

  2. The data and science you need to know when approaching ABM email marketing

    takes the crown when it comes to more positive reactions When valence (pleasurable experience) ...

    David Rowlands - 16/11/2021 - 09:39

  3. Motivational marketing: Same-old-same-old, or B2B Marketing 2.0? (Part 2)

    the camaraderie, the release; the near religious power of cycling’s payoff in pleasure, thrill and exhilaration.  ... and a woman in beautiful cycling gear, the moment captured of enjoyment, pleasure and fun.” “I hate work. When ...

    Sue Mizera - 15/09/2021 - 11:07

  4. B2B Marketing welcomes Susanna Kempe, our new chair!

    you to do that. Hence, it’s a great pleasure to welcome Susanna Kempe to the B2B family, as chair. ... constantly learns and innovates in order to drive business success. It therefore gives me enormous pleasure ...

    James Farmer - 21/12/2020 - 11:27

  5. B2B copywriting: Is “human” the best we can do?

    story: because my life is immeasurably glamorous, I recently had the pleasure of analysing 50 pieces ...

    David McGuire - 24/08/2020 - 13:44

  6. Award case study: Perkbox

    such an instantaneous transparency and desire to achieve more from a marketing team. It's been a pleasure over ... a pleasure to work alongside such a talented and dedicated team of marketers. Relationships across the team ...

    Kavita Singh - 26/11/2019 - 21:41

  7. BEST PRACTICE: Building great mail moments

    as to whether it will be accepted by business users keen to limit intrusions on their time and space.   Pleasure ...

    a12admin a12 - 07/11/2004 - 00:00

  8. Awards case study: How Tinmasters achieved its two-year rebrand campaign in three months

    our expectations and it has been a pleasure working with them on this project.” Richard O'Neill, ...

    Rebecca Ley - 22/11/2018 - 16:41

  9. Manchester agencies join regional roster to promote benefits of Northern talent and expertise

    A regional intermediary was long overdue and it was a pleasure to support it.” B2B Marketing Agencies ...

    Molly Raycraft - 19/11/2018 - 10:55

  10. Integrate, Unlimited and Gravity – a spate of M&A deals shows B2B is booming

    Group has been long been a stalwart of the B2B agency sector – I’ve had the pleasure of working with MD ...

    Joel Harrison - 11/04/2019 - 17:24

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