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  1. Establishing the right goals in 2022 for small businesses

    is the on-demand expectations that have escalated as customers have more options than ever before to decide who ...

    Rebecca Grimes - 20/12/2021 - 12:14

  2. How CogniClick can personalise your content for ABM success

    particularly popular for larger clients  Suitable for SMEs and larger organisations, CogniClick enables ...

    David Rowlands - 09/12/2021 - 11:58

  3. Why SMBs are looking for guidance and support from B2SB marketers

    be an option, especially for the younger workforce of GenY/Z. WFA has put added pressure on technology, ...

    Dan Gliatta - 29/11/2021 - 09:25

  4. Four game-changing insights driving customer acquisition in a digital world

    to know it’s the only option. Four game-changing insights Have you heard of the 3% rule? The idea comes ... which content is most popular from search and website navigation, so they can use it in email cadences ...

    Christine Bailey - 22/11/2021 - 14:15 - 1 comment

  5. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    with a consumer brand because we assumed (not entirely correctly) that motivations in a popular category would ... HighKit’s popularity effectively be due to their (independently) practising principles of MM? To the fact ...

    Sue Mizera - 19/11/2021 - 09:34

  6. 11 words to delete from your B2B copy

    podcast audience. In fact, Atomic’s head of content, Ray Philpott, quipped that he thinks it’s popular so ...

    David McGuire - 18/11/2021 - 16:34

  7. The data and science you need to know when approaching ABM email marketing

    quantified emails with contrast. And contrary to popular belief people will actually spend time on longer ...

    David Rowlands - 16/11/2021 - 09:39

  8. Unconventional ways of getting customer insight

    percentage. The key here is a large number of survey respondents. Another option is running the survey ... it produces a real-time peer comparison report with the option to receive an in-depth report at the end ...

    Kate Cox - 15/11/2021 - 09:25

  9. Universal identity resolution is a myth. It’s also a bad idea

    providers. Marketers have no option but to embrace a distributed identity model for two primary reasons.  ...

    Ray Kingman - 05/11/2021 - 09:31

  10. How to promote your B2B webinar like a pro: Expert advice from Adobe

    and formats whilst tailoring your emails to your audience. Gifs and videos prove particularly popular ...

    David Rowlands - 01/11/2021 - 10:52

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