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  1. The data and science you need to know when approaching ABM email marketing

    focus The eye tracking portion of the study validated that you can’t expect your audience to read your ...

    David Rowlands - 16/11/2021 - 09:39

  2. How to create a more cohesive content strategy

    Track the results. 4. Get on the right trends (accordingly) While content might take up a large portion ...

    Kavita Singh - 21/04/2021 - 11:46

  3. What does the loss of third-party data mean to B2B marketers?

    in-market and researching a purchase. Previously, a large portion of this information came from third-party ... or account is actively in-market and researching a purchase. Previously, a large portion of this information ...

    Brian Giese - 12/01/2021 - 14:44

  4. News: The Mx Group appoints Tony Riley as Agency President

    and sales strategies in both the B2C and B2B areas will help him oversee the agency-services portion ... areas will help him oversee the agency-services portion of The Mx Group. anonymous user News United ...

    Kavita Singh - 16/04/2020 - 13:53 - 1 comment

  5. Why now’s the time to cut the confusion out of content marketing

    for a significant portion of output. And yet, at the same time, too often it still appears to be remarkably ...

    Joel Harrison - 11/06/2020 - 17:50

  6. The key to marketing success in 2020? Empathy

    a significant portion of their time in each other’s company, with all that that entailed around collaboration ...

    Joel Harrison - 11/04/2020 - 14:53

  7. IBM launches predictive AI to automatically optimise campaigns

    April, IBM sold a portion of its IBM Watson Marketing portfolio to the private equity firm CenterBridge ...

    Kavita Singh - 08/01/2020 - 12:15

  8. 3 ways emotional connections can power customer experience

    of our jobs that we don’t frankly want to do and automating those portions, so we can spend more time ...

    Kavita Singh - 16/03/2020 - 17:14 - 1 comment

  9. Email accessibility is crucial: here’s how to get it right

    more than the total user base of Gmail (1.5 billion) and logically would make up a significant portion ... by people with low or partial vision) which enlarge a portion of the screen so that the content ...

    James Hall - 30/01/2020 - 14:23

  10. Marketers increase tech investment to boost content output

    Marketing technology Data A substantial portion of the marketing budget is spent on creating ... survey found a substantial portion of the marketing budget was spent on creating and publishing content ...

    Molly Raycraft - 09/10/2017 - 12:01

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