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  1. News: Dun & Bradstreet announces that it has signed definitive agreements to acquire Eyeota and Netwise to expand its revenue technology leadership position

    These acquisitions will extend the company’s position in the B2B online marketing value chain and will build upon its ...

    David Rowlands - 05/11/2021 - 12:23 - 1 comment

  2. How to realise the full potential of sustainability marketing

    and how you tell your story. Integrating and measuring sustainability  To maximise the long-term positive ... they invest in behaves unethically. Conversely, where they notice positive action, customers will reward those ...

    Leeya Hendricks - 26/11/2021 - 09:41

  3. The data and science you need to know when approaching ABM email marketing

    takes the crown when it comes to more positive reactions When valence (pleasurable experience) ... to the rest of their inbox more positive and engaged. So, how do you incorporate this into your ABM campaign? ... and take advantage of these positive outcomes. 3. Best email content offer: Static vs. interactive It seems ...

    David Rowlands - 16/11/2021 - 09:39

  4. Planning for 2022: An interview with Mercè and Steven Cozens

    or much of, the CX journey but as customer champion, it is something they are ideally positioned ...

    David Rowlands - 19/11/2021 - 10:26

  5. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    the right marketing, the right products, the right positioning for top cyclists. They understand the nature ...

    Sue Mizera - 19/11/2021 - 09:34

  6. 11 words to delete from your B2B copy

    in a sales manual to an internal marketing positioning statement… and finally ended up being something B2B ... brand’s strategic position in the marketplace as an innovative trusted partner. Whichever you prefer. ...

    David McGuire - 18/11/2021 - 16:34

  7. How sales training and coaching can drive B2B success in 2022 and beyond

    improve. It’s positioning them to deliver superior customer experiences, win more deals and become the rock ...

    Kevin O'Regan - 09/11/2021 - 10:37

  8. We’ve come a long way, baby: How ABM has evolved over the last 18 years

    need to capture the high ground in the account team – talking about how we want to be positioned ...

    Bev Burgess - 05/11/2021 - 10:30

  9. Building trust to drive demand: A snapshot of Edelman and LinkedIn’s thought leadership study

    and relationships take time to build and require repeated positive experiences. It is clear that business marketing ... and to describe the lasting and positive changes that had emerged from the pandemic.  Earning attention ... of social media and smartphone use by enabling people to send positive texts to strangers. Both accessible ...

    Andrew Mildren - 02/11/2021 - 15:10

  10. Driving growth through CX

    that makes a positive impact on the bottom line. 1. Tailor your approach Customers want to feel remembered, ...

    James Frampton - 01/11/2021 - 10:02

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