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  1. Agile marketing can be your enabler of opportunity

    process, and that’s precisely why we see so much buzz around marketing operations. It could feel like ...

    Steven Cozens - 12/10/2021 - 10:45

  2. CEO of The Marketing Practice discusses recent acquisitions and what they mean for the B2B marketplace

    opportunity and capability to deliver on these elements. It is precisely by remaining focused that Matt ...

    Lucy Gillman - 08/10/2021 - 10:04

  3. How neuroscience affects CX in B2B marketing

    This increases the neural load on the brain and may cause a negative response, which is precisely what we’re ...

    Lucy Gillman - 05/10/2021 - 10:24

  4. Bonnie Pelosi, Europe CMO at Wipro, talks customer relations, talent and navigating a post-pandemic world

    of the global brand into those markets where it makes sense to do so.” It is precisely by understanding ...

    Lucy Gillman - 01/10/2021 - 09:45

  5. Ignite London 2021 Session: Precision Demand Marketing: A New Era of Buyer-Driven, Customer-Focused B2B

    through a funnel. Today’s B2B marketing needs to be more precise, more customer-focused, and more agile. ... always-on approach. This customer-centric strategy is called Precision Demand Marketing.  In this session ... marketers can shift their thinking to become more customer-driven  What is Precision Demand Marketing  ...

    Jack Mann - 05/07/2021 - 13:00

  6. News: Integrate extends demand marketing capabilities with launch of Precision Events

    has announced its launch of Precision Events, a new platform that aims to create a more connected, ... buyer-driven demand marketing strategy. Integrate’s new platform, Precision Events, platform allows marketers ... channels and aligns with a broader demand strategy. That’s why we’ve launched Precision Events – to support ...

    Kavita Singh - 24/06/2021 - 09:37

  7. Ignite London 2021 Session: A Tale of the Unexpected – why breaking new ground for your brand will deliver breakthrough results

    its core IT audience to the line of business leaders at precisely the time the pandemic and lockdown ...

    Jack Mann - 05/07/2021 - 12:47

  8. Precision demand marketing: Why the only process that matters is the buyer’s

    precision demand marketing, explaining how this new approach can help you improve your targeting ... What precision demand marketing is, and how it can help you target your buyers. Seven steps you can ... take to introduce precision demand marketing in your organisation. It shouldn't be news to any ...

    Jack Mann - 17/05/2021 - 15:13

  9. Ignite London 2021: Key learnings and takeaways, and where to go to watch on-demand

    a precisely-tailored content marketing campaign by Tim Price, head of market and customer insights, Vodafone and Paul ... only Precision demand marketing: A new era of buyer-driven, customer-focused B2B by Nigel Arthur, VP ...

    Kavita Singh - 09/07/2021 - 16:53

  10. How to build an integrated growth strategy: Insights from our recent roundtable

    on precision demand marketing now! Want to learn more about you can build an integrated growth strategy? Why ... not download our free report in association with Integrate now to learn about precision demand marketing ...

    David Rowlands - 17/06/2021 - 15:23

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