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  1. ‘Primp My Brand:’ How to prepare your company for an M&A or an IPO (Part II)

    that also offered only one major, highly similar product, was now part of the family. Perhaps predictably ... to this day within the Fortune 15. Perhaps predictably, however, this acquisition proved more complicated than ...

    Sue Mizera - 09/03/2023 - 11:16

  2. Live reaction: Can ChatGPT write your B2B copy?

    marketing if (as the inventor of Gmail predicts) people stop using search engines altogether, and ask the AI ...

    David McGuire - 12/01/2023 - 14:34 - 1 comment

  3. Creating a stand-out ABM campaign with Digital Radish’s Renaye Edwards

    predicts a rise in use when it comes to selling physical products. “Historically if you have a physical ...

    David Rowlands - 01/11/2022 - 08:16

  4. The importance of brand personality in B2B – and how to find yours

    or complexity. (Each type predictably displays these affinities in their preferences in life, including ...

    Sue Mizera - 25/08/2022 - 14:16

  5. Tapping into the Internet of Behaviours (IoB): Why understanding buyers is key to unlocking B2B sales value

    outcome. It’s therefore no surprise that it’s a rapidly growing trend, with Gartner predicting that 65% ...

    Winnie Palmer - 15/08/2022 - 14:06

  6. Martech Awards case study: How 6sense won Gold for ‘ABM platform of the year’

    to convert. All of that activity paves a path toward predictable revenue growth so marketing, sales ... best-in-class data, analytics, and AI, but the founders knew they could predict buyer readiness and put ... launched the world’s first B2B sales and marketing predictive intelligence platform in 2014. By 2020, ...

    David Rowlands - 07/07/2022 - 12:21

  7. Why the moon landing began with good branding

    programme. Few things could be so complicated as creating, predicting, funding and accomplishing man’s walk ...

    Sue Mizera - 03/08/2022 - 09:59

  8. Why winning in B2B requires putting meaningful brand experiences at the top of the agenda

    to predictable and unpredictable events. Working with Wimbledon, IBM Consulting co-created an open and flexible ...

    Jonathan Turner - 20/07/2022 - 09:29

  9. How to Optimize Your ABM Strategy with Intent Data

    In this e-book, you’ll learn how to use intent data to: Build your ABM target list Launch a predictive ABM ...

    Daniela fernandes - 24/05/2022 - 07:40

  10. News: Gravity Global acquires Mojo Media Labs

    from random acts of marketing and sales to predictable revenue growth,” Nikole said. “Most agencies ...

    David Rowlands - 15/06/2022 - 17:18


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