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  1. Five ways your marketing team can stand-out in your business

    – end-to-end – to make a B2B purchase. Forrester predicts 80% or more of the sales cycle is set to go digital ...

    Abhi Morjaria - 24/11/2021 - 08:56

  2. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    attempting to find richer, more predictive, customer behavioral models, we were reading broadly when ...

    Sue Mizera - 19/11/2021 - 09:34

  3. Unconventional ways of getting customer insight

    for us to read, and fascinating for the industry press as they couldn’t have predicted such a high ...

    Kate Cox - 15/11/2021 - 09:25

  4. Mastering ABM: Lessons learned from several masters of ABM

    important cut-through when response rates are becoming increasingly hard to predict and your sales teams ...

    Daniela fernandes - 09/11/2021 - 11:25

  5. Driving growth through CX

    interactions at scale. 3. Improve the accuracy of predictions Companies must evaluate all the intersection ... points of a customer’s journey to truly build a rich history that enables them to predict future buying ...

    James Frampton - 01/11/2021 - 10:02

  6. How to approach your ABX strategy

    content? These elements combine to form a pipeline prediction score which ranks qualified accounts based ... on predicted buying behaviour. Endless supply of accounts: How to segment your accounts As Leanne maintains, ...

    David Rowlands - 10/11/2021 - 10:57

  7. Bonnie Pelosi, Europe CMO at Wipro, talks customer relations, talent and navigating a post-pandemic world

    you are today.” Predicted future boom in content As Bonnie outlines, within the next two to three ...

    Lucy Gillman - 01/10/2021 - 09:45

  8. How to build a customer insight strategy: An interview with Dr. Christine Bailey

    of those five data sources, we’re collecting four different types of insights: market predictions; customer ... segments; propensity models; and customer analytics.” Market predictions When probed on ‘market prediction ... is actual customer data that can not only help us to make predictions about the total market size ...

    David Rowlands - 28/09/2021 - 13:42

  9. CEO of The Marketing Practice discusses recent acquisitions and what they mean for the B2B marketplace

    measurement based on genuine outcomes for businesses, it comes as no surprise that Matt predicts ...

    Lucy Gillman - 08/10/2021 - 10:04

  10. How neuroscience affects CX in B2B marketing

    if you’re a buyer, you’ll want predictable, reliable and positive experiences throughout. Therefore, it’s ...

    Lucy Gillman - 05/10/2021 - 10:24

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