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  1. Why SMBs are looking for guidance and support from B2SB marketers

    2. Going online. While many SMBs were already doing business online, it was not always a primary ...

    Dan Gliatta - 29/11/2021 - 09:25

  2. How CogniClick can personalise your content for ABM success

    By filling in the variables (sector, primary concern, etc), the CogniClick platform will generate ...

    David Rowlands - 26/11/2021 - 14:56

  3. Marketing Simply In An Era Of Complex Products

    advantages of their product. Tech features, while important, are rarely the primary focus of effective ...

    Cliff Guy - 04/11/2021 - 13:02

  4. Universal identity resolution is a myth. It’s also a bad idea

    providers. Marketers have no option but to embrace a distributed identity model for two primary reasons.  ...

    Ray Kingman - 05/11/2021 - 09:31

  5. Kate Owen on how multifaceted ABM can be applied across higher education

    at primary and secondary school are future contributors to the £80 billion figure. In that vein, Kate ...

    David Rowlands - 19/10/2021 - 16:26

  6. Part 2: Auditing a brand may make B2B consider brand building

    your primary focus is broad demand generation, your brand needs an audit. If your current brand doesn’t ...

    Mercè Cozens - 07/09/2021 - 15:05

  7. 5 marketers share their top tip for creating a consistent brand

    and maintaining consistent brand relationships comes down to two primary elements — your brand’s personality ...

    David Rowlands - 06/09/2021 - 10:29

  8. How to rebrand your company successfully

    So we need to align.” You’ll also ask questions such as: What are the goals? Who is the primary ...

    Kavita Singh - 05/08/2021 - 15:54 - 1 comment

  9. 4 tips for tackling data and insight in your ABM programme

    Essentially, you must look at primary data that is opted in ideally, or you need to look into a third-party ...

    Kavita Singh - 09/07/2021 - 15:49

  10. Awards case study: How Brookfield Properties won Gold for ‘Best use of social media or influencer marketing’

    leasing team’s primary challenge. The social selling program not only alleviates one of my team’s primary ...

    David Rowlands - 02/06/2021 - 15:34

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