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  1. How CogniClick can personalise your content for ABM success

    into sales and leads. Empower and simplify the process for sales to create their own content for their target ...

    David Rowlands - 26/11/2021 - 14:56

  2. Five ways your marketing team can stand-out in your business

    stakeholders throughout the process and listen to the sales floor- their insights are invaluable ...

    Abhi Morjaria - 24/11/2021 - 08:56

  3. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    of genuine insights. The same process should uncover the intrinsic motivations at all levels that draw people ... and continue to apply learnings throughout the process as you attempt to erect a stack that gets you closer ...

    Sue Mizera - 19/11/2021 - 09:34

  4. Seven ways B2B brands can utilise user-generated content to boost marketing effectiveness

    how that entire process works with you instills confidence in them that you’ve done this before, ...

    John Allen - 17/11/2021 - 08:39

  5. Unconventional ways of getting customer insight

    by HuggingFace, we were able to process a year's worth of anonymised conversations and trends in only ...

    Kate Cox - 15/11/2021 - 09:25

  6. Four tips and tricks to think differently about content management and improve digital experiences

    responsible for the complex process of creating and deploying content – but the department taking the lead can ... into their processes and tools. 3. DAM to the rescue The global market for DAM alone is forecast to reach $15.4 billion ...

    Kieron McCann - 10/11/2021 - 14:59

  7. News: UK businesses missing out on sales opportunities thanks to lack of human interaction, says HubSpot

    to a lack of human contact in the sales process, according to HubSpot’s recent report Hybrid Customer ... of 250 CX professionals in the UK, revealed a stark lack of human interaction in the B2B sales process ... also showed a sharp gap between expectations and reality within the sales process. While customer ...

    David Rowlands - 20/10/2021 - 11:33

  8. How to approach your ABX strategy

    up process: Naming conventions: Taking a standardised approach across your campaigns is crucial. ... build out your strategy. This is split into the five core areas of an ABX process: Build: Creating ... target account list is not a “one and done” process, rather something dynamic that you’ll continue ...

    David Rowlands - 10/11/2021 - 10:57

  9. How sales training and coaching can drive B2B success in 2022 and beyond

    Putting theory into practice The training process starts right when a new salesperson is hired. ... Accelerating the process of onboarding new team members gives businesses an edge, enabling them to get sellers ... that buyers now expect no matter how diverse the buying committee or how complex the buying process. Providing ...

    Kevin O'Regan - 09/11/2021 - 10:37

  10. News: Supplier ecommerce sites are failing B2B buyers

    Digital General B2B marketing Professional development Master- Marketing Operations & Process ... asked what was important to them in the buying process, and four in five identified the relationship ... to buyers. anonymous user News 0 No votes yet Master- Marketing Operations & Process ...

    Anonymous (not verified) - 21/10/2021 - 12:29


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