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  1. Are the 2020s the Decade of the Great B2B Rebranding?

    Together, brand and tech stand a chance of surviving and prevailing, producing win-win-wins for everyone: ...

    Sue Mizera - 01/12/2021 - 10:47

  2. Five ways your marketing team can stand-out in your business

    and are closest to the customer. The content produced needs a story and value-proposition, however, mix ...

    Abhi Morjaria - 24/11/2021 - 08:56

  3. Four game-changing insights driving customer acquisition in a digital world

    sell-by date. Of course, the content you produce needs to go out into the world to meet your audience, ...

    Christine Bailey - 22/11/2021 - 14:15 - 1 comment

  4. Unconventional ways of getting customer insight

    of running such a campaign. As an alternative to a longer research project producing a whitepaper, ... it produces a real-time peer comparison report with the option to receive an in-depth report at the end ...

    Kate Cox - 15/11/2021 - 09:25

  5. Building trust to drive demand: A snapshot of Edelman and LinkedIn’s thought leadership study

    be lost. Edelman and LinkedIn have produced an annual study examining the impact of thought leadership ...

    Andrew Mildren - 02/11/2021 - 15:10

  6. ABM expert Robert Norum on how to run your ABM pilot

    that be producing data and reports on levels of engagement or using a raft of new contacts the pilot has likely ...

    Lucy Gillman - 26/10/2021 - 16:39

  7. News: Former football manager Harry Redknapp puts HR team through its paces in dentsu’s first work for BrightHR

    Alan Price, BrightHR CEO said: “We are very proud of #TheNewHR campaign we have produced with iProspect ...

    Lucy Gillman - 07/10/2021 - 17:26

  8. 3 top tips for B2B marketing teams to optimise their operations

    the right side of our brain to dream up new campaigns, produce thought leadership pieces or develop ... We’re often at our best when we’re using the right side of our brain to dream up new campaigns, produce ...

    Kerrie Malone - 01/09/2021 - 12:17

  9. How to develop more effective alliance partner sales tools

    produced and documented content strategy will help ensure that your content is valuable to your mutual ...

    Rod Griffith - 06/10/2021 - 12:01

  10. News: Highspot launches the Highspot Marketplace to give customers direct access to sales expertise

    data to produce actionable insights. “Getting maximum value from professional training and sales ...

    Lucy Gillman - 01/10/2021 - 12:37

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