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  1. Why SMBs are looking for guidance and support from B2SB marketers

    route for them to deliver their products or services. The seismic shift in consumer behaviors ... products or services. This on-demand expectation has caused some SMBs to mobilise their business- bringing ... their products, services, and experiences to their customers, versus trying to get their customers to come ...

    Dan Gliatta - 29/11/2021 - 09:25

  2. Unconventional ways of getting customer insight

    always need to know what customers are thinking so we can figure out if our products or services meet ... to use this insight to refocus our budgets on growing sectors, whilst also using this for product ... are thinking so we can figure out if our products or services meet their needs now or in the future. ...

    Kate Cox - 15/11/2021 - 09:25

  3. How to realise the full potential of sustainability marketing

    a joined-up brand across your value chain, from how you treat your people to your products and services, ... that guide communications, operations, people and product development.  Explore brand values  Consider how ...

    Leeya Hendricks - 26/11/2021 - 09:41

  4. Marketing Simply In An Era Of Complex Products

    for step-by-step tactics and guidance on creating effecti ve marketing messaging for complex tech products Tech ... advantages of their product. Tech features, while important, are rarely the primary focus of effective ... that will make your sales and marketing messaging hit home, however complex your products? Download this ...

    Cliff Guy - 04/11/2021 - 13:02

  5. Four game-changing insights driving customer acquisition in a digital world

    information and nearly half of them are researching products and brands.  The question for businesses is- will ... and contextualise it so that it’s understandable and relatable for your product and the rest of your organisation. ... buyers are researching products and services online. It’s our job as marketers to stock the digital ...

    Christine Bailey - 22/11/2021 - 14:15 - 1 comment

  6. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    for your teams, campaigns, product development, customer loyalty, surprise and delight; everything. All ... developments and programs—from product (re-)designs to social media messages to events and online communities— ... than a purveyor of products: “HighKit is the whole world of cycling in one place,” said another. ...

    Sue Mizera - 19/11/2021 - 09:34

  7. 11 words to delete from your B2B copy

    a word that occurs in one place only: B2B product sheets. Specifically, in the list of features, when ...

    David McGuire - 18/11/2021 - 16:34

  8. Seven ways B2B brands can utilise user-generated content to boost marketing effectiveness

    where they can not only see and buy your products or services but hear from people who have already done ... street where clients are doing all of the heavy lifting. Online product recommendations and reviews ... marketplace. 7. Case studies Where the narrative and the production of case studies normally exist in-house, ...

    John Allen - 17/11/2021 - 08:39

  9. Improving ecommerce efficiency with product information management workflows

    product data and marketing content to improving efficiency, established ecommerce retailers have long sung ... the praises of product information management (PIM) workflows. However, many still find they are wasting time ... on tedious tasks, like manually recording product information, leading to this crucial resource becoming ...

    Nate Holmes - 04/10/2021 - 17:32

  10. Four tips and tricks to think differently about content management and improve digital experiences

    such as creatives and production specialists, brand teams, and third-party agencies that play a role ...

    Kieron McCann - 10/11/2021 - 14:59


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