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1. ‘Primp My Brand:’ How to prepare your company for an M&A or an IPO (Part II)

   – 30-something owner-founders and software creators –  were looking to raise their profile and sharpen ... profiles to all portfolio issues. In terms of this case, we found the two product brands to be entirely ... apart from its technological profile.) And how did participants see these products, “vanilla ice cream” ...

   Sue Mizera - 09/03/2023 - 11:16

2. ‘Primp My Brand:’ How to prepare your company for an M&A or an IPO (Part I)

   opted to use their brand to sharpen their profiles, advance their competitive differentiation and rise ... The proprietary nature of these projects and business transactions requires that I can profile these companies, ... time. Convinced they needed to raise their brand profile if this IPO were to be successful, management ...

   Sue Mizera - 27/02/2023 - 15:39

3. News: Recent research sheds light on the state of PR in B2B

   their organisation needs PR, but they don’t know why (45%) Their main PR priority is to raise their personal profile ...

   David Rowlands - 08/02/2023 - 14:40

4. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part one)

   will be further profiled with genuine insights into their needs and motivations while bespoke promises ...

   Sue Mizera - 08/12/2022 - 10:09

5. Events are the catalyst to your customer journey: An interview with JR Sherman

   a customer profile which was really enriched from the insights from events.’ ‘When events moved online, ...

   David Rowlands - 08/09/2022 - 09:34

6. The importance of brand personality in B2B – and how to find yours

   culture; preferred hiring profiles; and directions for graphic identity. The style you adopt ...

   Sue Mizera - 25/08/2022 - 14:16

7. How to build a low-budget, high-returns marketing strategy in the early stages of a startup

   As the driving force behind a business, nurturing and growing the profiles of the leadership team is essential. ... it comes to raising the profile of the leadership team, startups can learn from some of the world’s ...

   Luis O'Cleiry - 28/07/2022 - 09:11

8. Martech Awards case study: How Webeo won Gold for ‘UK-founded martech vendor of the year’

   download/demo request) This progressive profiling takes personalisation beyond firmographic into persona based ...

   David Rowlands - 07/07/2022 - 15:26

9. Everything you need to know about purpose washing

   their CEO’s or CFO’s profile in the industry. The pressure is on for organisations to address societal issues ...

   Vanessa Cheal - 01/07/2022 - 10:01

10. Elevation Awards case study: How Quarry won Gold for ‘Best use of account-based marketing’ and ‘Best customer engagement initiative’ for ‘Business-to-ecosystem (‘B2E’) for ZS Associates

    profile and reputation as a strategic thought-leader in biopharma.  Increase ZS’s long-term, strategic ...

    David Rowlands - 14/06/2022 - 11:16

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