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  1. Approaching a new CMO role: An interview with Eric Schou

    Program. These moves were made to support a major strategic shift to a 100% channel model. Investing ...

    Anonymous (not verified) - 26/10/2021 - 11:28

  2. Motivational marketing: Same old, same old or or B2B marketing 2.0? (Part 3)

    programs (brand, social media messages, events, and activations) and every single brand touchpoint ...

    Sue Mizera - 13/10/2021 - 09:49

  3. How to develop more effective alliance partner sales tools

    might include customer retention sales playbooks, upgrade program offers (guides or videos); customer ... loyalty programs and promotions; customer conferences; user groups, special interest groups, or other ...

    Rod Griffith - 06/10/2021 - 12:01

  4. It’s easy to judge, right?

    Kennet, customer engagement & reference programs director at Blue Prism Rachel Hinde-Harris, head ...

    Matt Garisch - 15/09/2021 - 09:41

  5. Awards case study: How Brookfield Properties won Gold for ‘Best use of social media or influencer marketing’

    social selling program (SSP). This corporate owned and supported Instagram program allows Brookfield’s ... – specifically, a social selling program – as an appropriate conduit to reach these brands. Brookfield created ... This is the only platform utilised for the program as it was identified as the optimal space to connect with small ...

    David Rowlands - 02/06/2021 - 15:34

  6. How to Quickly Launch a Partner Program that Scales to Drive Revenue

    Master- Growth   Click below to watch now! Sendoso Master- Growth ...

    matilda.sharpe_... - 07/06/2021 - 16:45

  7. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Part 1)

    more empowered choices, decisions and programs. E.g., Literally unmasking your customers’ ... developments and programs—from product (re-)designs to social media messages to events and online communities— ...

    Sue Mizera - 10/08/2021 - 16:22

  8. An Introductory Guide to ABM

    to blend ABM into your marketing programs to be secure, efficient, and successful in the long run.” Read ...

    Jack Mann - 22/07/2021 - 10:48

  9. Ignite London 2021 Session: The Future of Intent: Is Your Data Ready?

    Data Is your ABM program and the way you use purchase intent data future-proof? Watch this session ... successful intent-driven programs, note that how marketing technology and data can and should be used ... is constantly evolving. Is your ABM program and the way you use purchase intent data future-proof? And what ...

    Jack Mann - 05/07/2021 - 11:55

  10. Events producer

    events program. You'll be joining the events team at an exciting time of transformational change, ... of a busy events program. If you want to be a part of building and driving a revolutionary change within ...

    Jennie Barrick - 09/07/2021 - 18:05

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