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  1. How and why marketing must drive sustainability

    programme. We also strongly promote diversity and inclusion and have developed a network of colleagues ...

    David Rowlands - 11/01/2022 - 08:47

  2. Eight areas that marketing need to focus on to future-proof their 2022

    pace. We’ve found that ABM isn’t the catch all panacea as is sometimes promoted as by vendors, ...

    Kate Cox - 10/01/2022 - 15:16

  3. The Great Resignation: How to reduce marketing staff churn and future-proof your team for 2022

    through successful promotions. Learning and development investment makes a huge difference to how valued ...

    David Rowlands - 17/12/2021 - 15:04

  4. A linguistic exploration of the name Propolis

    to reinforce everything the Propolis community site stands for and continues to promote. I opt for nomen est ...

    Sue Mizera - 15/12/2021 - 09:24

  5. Everything you need to know to create a high-converting B2B product page design

    as on desktop.  7. Measure performance with KPIs Whether you’re promoting email management software to help ...

    John Allen - 09/12/2021 - 13:55 - 1 comment

  6. How to promote your B2B webinar like a pro: Expert advice from Adobe

    these tactics when promoting your next webinar, and how to keep your audience engaged. Lucy Gillman reports. ... years, it’s safe to say that Kate is well versed in the art of webinar promotion.  With an ever ... webinar promotion email or went onto the landing page but didn’t fill out a form. Confirmation email: ...

    David Rowlands - 01/11/2021 - 10:52

  7. How to realise the full potential of sustainability marketing

    informational, not promotional. If you include a call to action, it should benefit society, not your company. ... if they do not see it as promotional.  Make your story authentic  Your ESG marketing efforts must extend ... employees in ESG goals and campaigns builds internal loyalty and promotes success. Consider partnerships ...

    Leeya Hendricks - 26/11/2021 - 09:41

  8. How to develop more effective alliance partner sales tools

    professionals are often faced with creating joint sales tools to promote and sell their complementary solutions. ... educating the customers on how the combined solution addresses those needs, without too much promoting ... the right sales tools can encourage future purchases by promoting product upgrades, add-on products or other ...

    Rod Griffith - 06/10/2021 - 12:01

  9. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    products and services. HighKit’s jersey designs that promote their cyclists’ competence is a mini-case ... MM will: Help you get the c-suite’s attention. Promote cross-functionality and integration vs. silos. ...

    Sue Mizera - 19/11/2021 - 09:34

  10. Seven ways B2B brands can utilise user-generated content to boost marketing effectiveness

    and done it well. The in-house element of them allows you to be a little more selective and promote your ...

    John Allen - 17/11/2021 - 08:39

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