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  1. News: CMO, chief communications officer and chief growth officer among the fastest growing c-suite roles in the UK, says LinkedIn

    growth officer. Blending the expertise of marketing, sales, product development and finance, the chief ...

    David Rowlands - 28/10/2021 - 16:41

  2. Marketing process improvement isn’t just for the tough times

    a dozen digital platforms to look at process improvement. Sometimes, these initiatives are led by finance ... and therein lies part of the challenge in acceptance. Believe it or not, marketing and finance don’t always ... that it was a finance-led initiative during a downturn or when results were falling short. Finance doesn't usually sit ...

    Steven Cozens - 29/09/2021 - 09:55

  3. 6 reasons why it’s important for marketing to understand finance

    should rush to give a virtual hug to your nearest finance person, it is important to understand finance ... . That means both understanding what drives financial performance as well as dealing with the finance bods. ... Now, it should be pretty clear that most marketers and finance people are opposite ends of the spectrum ...

    Mercè Cozens - 07/07/2021 - 11:23 - 1 comment

  4. How to use data to optimise your marketing spend

    and property clients just to name a few, and knows first-hand that companies love online sales because they can ...

    Kate Cox - 28/09/2021 - 09:52

  5. Part 1: This is the audit that every B2B business needs right now

    be an audit. Yes, typically the preserve of finance who begrudgingly accept the attentions of an external audit ...

    Mercè Cozens - 02/09/2021 - 09:44

  6. 7 alliance partner marketing pitfalls you may not know (but should)

    to gain   financing, resources,  and  executive attention  for their partner.   It’s important  that  th ...

    Rod Griffith - 26/08/2021 - 10:42

  7. News: B2B Marketing Awards 2021 shortlist announced!

    and for this to be recognised by the judges is incredibly rewarding!” Amy Williams, head of marketing at NHS Property Services, ...

    David Rowlands - 25/08/2021 - 17:15

  8. Awards case study: How Brookfield Properties won Gold for ‘Best use of social media or influencer marketing’

    to connect with brands looking to grow through physical retail — Brookfield Properties developed its first ... messaging to bring in new leads, foster existing relations and position Brookfield Properties as a thought ... leader and expert in the retail industry.  About the company  Brookfield Properties manages, leases ...

    David Rowlands - 02/06/2021 - 15:34

  9. Execution and campaigns

    director, B2B marketing, Brookfield Properties Taming the wild, wild, west: Next gen B2B influencer ...

    Jack Mann - 07/06/2021 - 15:59

  10. What you missed at B2B Marketing Ignite USA 2021

    as Brookfield Properties’ Ashley Heaton kicked off with a session about how to make your network your superpower ...

    David Rowlands - 07/06/2021 - 12:09

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