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  1. How to bridge the sales and marketing alignment gap – once and for all

    and as often as they should? Does each function really know how the other is communicating with prospects ...

    John Cheney - 17/01/2022 - 10:01

  2. Five ways AI impacts demand generation

    the around the clock care that prospects need. AI-powered chatbots, voice support, email delivery systems ...

    Satish Sadasivan - 14/01/2022 - 09:00

  3. Eight areas that marketing need to focus on to future-proof their 2022

    targeting: what marketer wouldn’t want new ways of reaching in-market buyers beyond paid search or prospect ... finger on the pulse of what our prospects and customers are thinking and wanting from our service. A good ...

    Kate Cox - 10/01/2022 - 15:16

  4. Improving CX with revenue enablement

    customers and prospects how first-party data was essential, especially with diminishing trust in the third ...

    Adam Mincham - 10/01/2022 - 09:12

  5. Five ways to accelerate the B2B sales cycle to boost your revenue with more quality leads

    are involved, but doing so can improve your bottom line considerably. A longer sales cycle means your prospects ... have more chances of second thoughts. Shortening the time it takes to convert a prospect ... on only qualified leads Some of your leads aren’t worth your time. Not every prospect has the same ...

    Richard Conn - 07/01/2022 - 12:30

  6. 8 tips for sustainable lead generation

    quality leads with prospects who have an appetite for your products, they will quickly sap budget. ...

    Daniela fernandes - 07/01/2022 - 11:18

  7. What’s in store for B2B marketing in 2022?

    and prospects are going to expect you to swiftly close the experience gap. What does that even mean? Well, put ... our job to make things sound appealing, desirable or attractive to prospects before handing them off ... actionable insights from it and create content and experiences tailored to your prospect.   From ...

    David Rowlands - 07/01/2022 - 15:27

  8. Five predictions on data changes to future-proof your 2022

    of opportunities for B2B marketers to re-define their use of data, driving better engagement with prospects ... a longer-term solution that generates the same, if not better, insights into customers and prospects. One ...

    Jon Clarke - 20/12/2021 - 12:01

  9. Christelle Fraysse on the importance of a solid CRM system

    that each function is familiar with how the other is communicating and engaging with prospects might sound ... works – for their teams internally, for prospects, and for customers.  We have seen several clients ... prospect, a competitor, or their biggest customer – vital insight that should be shaping the conversation. ...

    David Rowlands - 16/12/2021 - 12:19

  10. Six B2B industries that should be leveraging marketing automation

    with prospects and at the same time, scan their business cards directly into their central marketing automation ... system. With a nurture process already set up, the prospect is immediately enrolled into a sequence ... that resonate with the decision makers at the crucial time that the prospect is looking for such information. 4. ...

    Tom Ryan - 14/12/2021 - 08:58


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