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  1. Three demand generation focus areas you need to know

    engagement, marketers must now ensure they provide an exceptional brand experience. The advent of marketing ... business buying decisions, thanks to the insights that CDPs provide marketers with. This will only get more ... and a growing emphasis on omnichannel engagement, marketers must now ensure they provide an exceptional brand ...

    Satish Sadasivan - 21/01/2022 - 15:35

  2. News: Untapped opportunity to gain competitive edge by unlocking full creative potential, reveals Adobe research

    their organisation provides great experiences that meet customer expectations, many feel their business is falling ...

    David Rowlands - 25/01/2022 - 12:33

  3. Simon Daniels on the MOPs dos and don’t for 2022

    as a function or service provider; with a central view, it acts instead as a strategic input. “It’s important ...

    David Rowlands - 25/01/2022 - 08:55

  4. Much like comedy, good B2B marketing comes down to timing

    reporting that they use ABM up from 15% from 2020.  ABM provides a much more targeted approach to buyers, ... identifying factors (unified IDs, IP addresses, single sign-on apps, etc) which provide B2B marketers ... Intent data also tracks content engagement and consumption across multiple websites. Providing a much ...

    Jon Clarke - 24/01/2022 - 10:22

  5. News: Susan McKay joins Dun & Bradstreet as international CMO

    & Bradstreet, a leading global provider of business decisioning data and analytics, today announced ... provider of business decisioning data and analytics, today announced the appointment of Susan McKay ...

    David Rowlands - 13/01/2022 - 16:19

  6. News: 6sense announces $200 million Series E round, increasing valuation to $5.2 billion

    to $426 million.  “Ten months ago we ignited the RevTech Revolution with a promise to provide the only ... to provide its customers with the unified go-to-market platform for their entire revenue team. Since then, ... relevant, buying experience. Those companies who provide it will win their business- today and tomorrow,” ...

    David Rowlands - 20/01/2022 - 14:46

  7. How chatbots can enhance your ABM strategy

    to engage target accounts at every step of the funnel, providing personalised experiences and relevant ... a few questions about your requirements or your company and then provides information on specific, ... from their ABM playbook, keeping them targeted on outcomes and providing a truly personalised selling ...

    Justin McDonald - 19/01/2022 - 09:16

  8. How to bridge the sales and marketing alignment gap – once and for all

    of – long-term brand building, that they are not following up on leads provided, and not providing feedback ... and more effective. It can also help ensure these changes stick. Specifically, CRM systems can provide ... a single source of truth, centred around the customer. Using these systems provides access to features ...

    John Cheney - 17/01/2022 - 10:01

  9. Five ways AI impacts demand generation

    increasing demands to deliver superior CX; 84% of customers say that the experience you provide is just ... to rich and complete information about the individual customers, and you can provide them with what ... them with too much irrelevant content. By providing personalised, relevant information in exchange ...

    Satish Sadasivan - 14/01/2022 - 09:00

  10. 10 lessons learned after 10 years of modern selling

    providing highly relevant training content for your teams on the revenue channels of the future.  Want ...

    Pieterjan Bouten - 13/01/2022 - 09:50


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