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  1. News: Capgemini acquires 23red to boost its sustainability and purpose-driven creative brand design capabilities in the UK

    and group executive board member, said: “Clients in the public and 3rd sectors are increasingly relying ... This is particularly pertinent for public information, societal and charity communication campaigns. 23red’s capacity ... added value to our clients in the public and 3rd sectors. We are excited about the range of services ...

    David Rowlands - 22/11/2022 - 11:07

  2. How to unlock green growth

    list, but leading organisations can look to emerge stronger from the net-zero transition. 1. Segment ... process, but can help organisations successfully navigate the transition to net-zero. Want to learn more ...

    Anonymous (not verified) - 16/09/2022 - 11:16

  3. Events are the catalyst to your customer journey: An interview with JR Sherman

    at all) can you transition in-person networking online? The answer? Don’t replicate or recreate- reinvent; ...

    David Rowlands - 08/09/2022 - 09:34

  4. How marketers can achieve personalisation without third-party data

    within the EU. The amplified focus on privacy issues reflects public sentiment, with many of today’s ...

    Adam Greco - 05/09/2022 - 16:24

  5. Why winning in B2B requires putting meaningful brand experiences at the top of the agenda

    claiming it is not enough. Deloitte found that 75% of major public and privatesector programmes run over ... of a buyer at the end of a three-year transition- Michelob made a Contract for Change with US farmers. ... The contract guaranteed farmers a buyer once their organic transition was complete, removing the biggest ...

    Jonathan Turner - 20/07/2022 - 09:29

  6. Tapping into the Internet of Behaviours (IoB): Why understanding buyers is key to unlocking B2B sales value

    of B2B sales organisations will transition to data-driven decision making by 2026. The key is to build ...

    Winnie Palmer - 15/08/2022 - 14:06

  7. The importance of brand personality in B2B – and how to find yours

    characterisation, or four Cs,  publicly available from VMLY&R). This exercise allows you to match the goals, ...

    Sue Mizera - 25/08/2022 - 14:16

  8. News: The B2B Marketing Awards shortlist announced!

    'UK hybrid CX circle 2022' by Contentsquare 4. Best public relations or communications campaign ...

    David Rowlands - 23/08/2022 - 09:55

  9. News: Leading tech marketing and PR agency Harvard launches new brand and design service

    the transition to a true marketing services organisation growing from 10 to 100+ people over the same period. “At ...

    David Rowlands - 22/07/2022 - 11:43

  10. Under the hood of Amex’s success with small businesses

    a wider trend of transitioning the boundaries of the business world and bleeding into the mainstream. ...

    David Rowlands - 10/08/2022 - 10:13

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