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  1. A new year, a new set of priorities: Tackling your 2023 budget

    in the path to purchase.  Communications that have an idea at their heart and speak to people in ways ...

    Oliver Budworth - 25/01/2023 - 14:36

  2. Transforming your promise into your brand DNA

    they purchased a new product because it was from a brand they like.  It means that not only sharing the latest ...

    Zsofia Raffa - 29/11/2022 - 10:41

  3. News: Capgemini acquires 23red to boost its sustainability and purpose-driven creative brand design capabilities in the UK

    the most relevant channels, close to the point of purchase, influence or change.  The 23red team will join ...

    David Rowlands - 22/11/2022 - 11:07

  4. Leaders Roundtable Batten down the hatches

    purchase scrutiny – such as deeper forms of technical output, showing things like total cost of ownership? ... when additional validation for purchase may be needed. 5. Recalibrate internal reputation management. ...

    scotty - 16/11/2022 - 10:21

  5. Online marketplaces – Threat or opportunity for B2B vendors?

    to control the entire customer journey, from purchase, inspiration search, transaction and ultimately ... throughout the purchasing journey It’s not just the transaction and the fulfilment stages where marketplaces ... excel, they are increasingly favoured by B2B buyers as places to provide purchase inspiration ...

    Kieron McCann - 24/10/2022 - 09:46

  6. News: Expandi achieves asset purchase of Cyance

    the successful purchase of B2B intent-insight data platform, Cyance, through the support of ReSolve, a boutique ... demand generation Expandi has announced the successful purchase of B2B intent-insight data platform, ...

    David Rowlands - 13/09/2022 - 08:44

  7. Want to feature in the 2023 UK B2B Agencies Benchmarking Report?

    is not a condition to purchase. Msg & data rates may apply. Msg frequency varies. Reply HELP for help and STOP ...

    Daniela fernandes - 31/08/2022 - 11:32

  8. How marketers can achieve personalisation without third-party data

    at the centre of your business It goes without saying that in B2B, most of the purchase funnel happens without ...

    Adam Greco - 05/09/2022 - 16:24

  9. People or personas? What B2B marketing can learn from B2C

    to prospects in an appropriate voice and tone while appealing to the factors most likely to make them purchase ... have professional purchasing and budget-management responsibilities at work.  So what are the most ... with people we trust and like. And the bigger the purchase, the harder we'll expect them to work to earn ...

    Anonymous (not verified) - 08/08/2022 - 11:55

  10. Tapping into the Internet of Behaviours (IoB): Why understanding buyers is key to unlocking B2B sales value

    purchases involving more than four people compared to 47% in 2017. Not to mention that the average number ... spend 17% of the total purchase journey with sales reps, while 44% of millennials working in B2B ... and meaningful interactions that accelerate purchasing decisions. And it’s not just helpful for sales teams. ...

    Winnie Palmer - 15/08/2022 - 14:06

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