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  1. News: UK businesses missing out on sales opportunities thanks to lack of human interaction, says HubSpot

    or service when buying from a business. A further 36% of B2B buyers said they have pulled out of a purchase ...

    David Rowlands - 20/10/2021 - 11:33

  2. News: Edelman and LinkedIn launch new study on thought leadership and buying behaviour

    continues to gain traction. Research from Gartner shows 83% of a typical B2B purchasing decision ...

    Lucy Gillman - 07/10/2021 - 17:32

  3. How to develop more effective alliance partner sales tools

    it’s time for customers to make their purchase decision, it’s often best to use a small number ... stage of the customer purchase decision may not occur simultaneously for you and your alliance partner. ... with the solution purchase. You likely don’t (and certainly shouldn’t) stop communicating with your customer once ...

    Rod Griffith - 06/10/2021 - 12:01

  4. Improving ecommerce efficiency with product information management workflows

    is designed or purchased, and is often the foundation for creating a number of important customer experiences, ... fast, researched purchase decisions. On top of this, if product development teams have all the available ...

    Nate Holmes - 04/10/2021 - 17:32

  5. B2B Marketing privacy policy

    registered free members, Premium and Enterprise members, Leaders programme members, customers, purchasers ... and services and to manage and administer their memberships and purchases.  We process customer and client data ... of data we collect When you register on our website or purchase any of our professional development ...

    a12admin a12 - 30/09/2021 - 16:14

  6. News: durhamlane and Cyance launch new report

    of the findings from the report include: 60% of B2B buyers are putting purchasing decisions on hold due ... the pandemic, but most are still delaying their purchasing decisions. 56% are engaging with an increased volume ...

    Anonymous (not verified) - 29/09/2021 - 11:44

  7. How to use data to optimise your marketing spend

    for every step in a customer journey to making a purchase. The downside is that you might use number ... Time decay: This assumes that the channels nearer to the time of purchase are most important. However, ... purchase journeys. Also, in certain sectors like luxury travel, 70% of booking are made over the phone, so ...

    Kate Cox - 28/09/2021 - 09:52

  8. How to build a customer insight strategy: An interview with Dr. Christine Bailey

    customers to respond to an offer or make a purchase, or the likelihood to churn. Propensity models can also ...

    David Rowlands - 28/09/2021 - 13:42

  9. Motivational marketing: Same-old-same-old, or B2B Marketing 2.0? (Part 2)

    weight you get your next purchase half price if it’s a smaller size, they encourage me to lose weight.” ...

    Sue Mizera - 15/09/2021 - 11:07

  10. Customer Journey Map

    in purchasing decisions. In B2B marketing, it provides a roadmap for enterprises to engage with their partners ... and escort them from early decision-making processes to the final purchase and beyond. In this guide, ...

    Jack Mann - 10/09/2021 - 10:42

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