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  1. Five ways AI impacts demand generation

    into customer details such as purchase history and browsing behaviour. This not only gives marketers intuitive ...

    Satish Sadasivan - 14/01/2022 - 09:00

  2. Improving CX with revenue enablement

    but generally B2B companies have more direct engagement with their customers post purchase. As we move from left ...

    Adam Mincham - 10/01/2022 - 09:12

  3. Five of the best digital marketing strategies B2B can learn from B2C

    Purchasing is always an emotional decision, so your B2B strategy should focus on producing an emotional ... their trust before purchasing. But if there’s one thing we can learn from Dropbox, it’s that we can certainly ...

    Victoria Heyward - 21/12/2021 - 08:40 - 2 comments

  4. Everything you need to know to create a high-converting B2B product page design

    Business decision-makers are now conducting more research online before making purchases. That’s why your ... product pages for quick purchases, B2B product pages should nurture the viewer and encourage them ... communications and time than B2C purchases. A simple “buy now” or “get in touch to buy our product” isn’t going ...

    John Allen - 09/12/2021 - 13:55 - 1 comment

  5. News: Feefo appoints new CMO to drive growth and overseas expansion

    for the customers who rely on reviews to make informed purchase choices.  I’m delighted that James has joined Feefo. ...

    David Rowlands - 30/11/2021 - 16:39

  6. Why SMBs are looking for guidance and support from B2SB marketers

    Consumers control all aspects of the purchase journey and speed, convenience, and frictionless transactions ...

    Dan Gliatta - 29/11/2021 - 09:25

  7. Five ways your marketing team can stand-out in your business

    self-service decisions and purchase intent is visible, so the influence in the buyer’s journey through ... marketing content means the role of sales is less relevant early in the purchase cycle. Let’s look ... – end-to-end – to make a B2B purchase. Forrester predicts 80% or more of the sales cycle is set to go digital ...

    Abhi Morjaria - 24/11/2021 - 08:56

  8. The B2B Marketing Awards 2021

    purchase duplicate trophies for the whole team from Emma Download ...

    Jason Taylor - 22/11/2021 - 12:21

  9. Four game-changing insights driving customer acquisition in a digital world

    and purchase. Today’s customers are digital natives and very demanding, so if you’re not all-over digital ... will: Capture online research of actual buyer journeys to determine purchase intent signals. Deliver ...

    Christine Bailey - 22/11/2021 - 14:15 - 1 comment

  10. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    weight you get your next purchase half price if it’s a smaller size, they encourage me to lose weight.” ...

    Sue Mizera - 19/11/2021 - 09:34


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