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  1. Much like comedy, good B2B marketing comes down to timing

    the timing element. However, there’s still an influx of materials randomly put in front of buyers which stops ... pre-pandemic.  If you put out your messages far and wide, then you’re bound to catch one or two prospects ... likely that a wider proportion will be put off, find this irritating and become less likely to want ...

    Jon Clarke - 24/01/2022 - 10:22

  2. Why increased customer privacy provides an opportunity for marketers

    to ward of deliverability risks.  Putting the customer at the centre The privacy features within iOS15 ...

    Sam Holding - 26/01/2022 - 10:07

  3. News: B2B Marketing appoints new managing director, Richard O’Connor

    of Propolis last year, we’ve entered a new era at B2B Marketing (and finally put a name to our community!). ...

    David Rowlands - 26/01/2022 - 10:41

  4. Practical magic: Cooking up a potion for success for your ABM programme

    success Innovation ServiceNow’s Elise Miller and The Marketing Practice’s Jenny Leighton put their magic ... Propolis now! ServiceNow’s Elise Miller and The Marketing Practice’s Jenny Leighton put their magic hats ...

    David Rowlands - 07/01/2022 - 09:03

  5. News: 6sense announces $200 million Series E round, increasing valuation to $5.2 billion

    on the company’s RevTech Revolution promise to put the power of AI, big data, and machine learning behind every ...

    David Rowlands - 20/01/2022 - 14:46

  6. Why you need emotional marketing in 2022

    nervous system will respond or is responding. It is notoriously difficult for us as humans to put our ...

    David Rowlands - 20/01/2022 - 08:51

  7. How chatbots can enhance your ABM strategy

    outreach putting buyers in control, they also help build trust in your business. Companies can use chatbots ...

    Justin McDonald - 19/01/2022 - 09:16

  8. Barbara Stewart on nailing your CX in 2022

    solution I’m gone.” She stresses the importance of organisation’s walking the walk. Simply put, don’t say ...

    David Rowlands - 18/01/2022 - 08:48

  9. How to bridge the sales and marketing alignment gap – once and for all

    expected. At Workbooks, we put this alignment gap down to three things: A lack of communication. A lack ... and marketing process looks like. Then put in place KPIs that measure both teams on their contribution. Shared ...

    John Cheney - 17/01/2022 - 10:01

  10. Abhi Morjaria on diversity and inclusion in B2B spheres

    and implement solutions to the environmental crisis. They put their money where their mouth is by investing ...

    David Rowlands - 12/01/2022 - 14:12

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