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  1. Why your competitors are creating content in clusters (and why you should too)

    search queries have become longer and more conversational.  Where we once might have searched simply ... are now conducted via voice search) is also contributing to the increase in conversational queries ... behind our search queries better than ever before. They can now associate our searches with similar ...

    Kerrie Malone - 06/12/2021 - 09:28

  2. Seven ways B2B brands can utilise user-generated content to boost marketing effectiveness

    is looking for a CPaaS definition, be proactive. If someone has sent a general query out about facilities ...

    John Allen - 17/11/2021 - 08:39

  3. Five top tips to stop your content from being boring

    This will show you what queries and topics people have been searching for in relation to that keyword ...

    Kerrie Malone - 08/10/2021 - 16:41 - 1 comment

  4. 7 inbound marketing tools in B2B marketing you should be using in 2021

    and handle queries in an efficient manner. You can get started by briefing with an agent one-on-one to ensure ...

    Kavita Singh - 15/07/2021 - 11:29

  5. Can you outsource your sales team?

    we have listed some queries that could help drive such a discussion: Why this campaign? What ...

    Satish Sadasivan - 28/06/2021 - 13:50

  6. Here are some customer advocacy marketing strategies that actually work

    In terms of service, this could be an account manager who picks up issues and queries. In marketing, ... issues and queries. In marketing, this could be regular content to educate customers and promote other ...

    Mercè Cozens - 01/06/2021 - 16:19

  7. Has B2B ecommerce finally come of age?

    a customer call centre’, but if your digital offering is amazing and your query answered instantly and issue ... when the bot can’t cope with the non-standard, unforeseen query, but artificial intelligence (AI) ...

    Kavita Singh - 13/05/2021 - 14:05

  8. Awards case study: 9.9 Group wins gold for 'Best digital content programme'

    to raise queries which were answered by the program managers. The announcements were also done ...

    David Rowlands - 23/03/2021 - 13:37

  9. Intent data is the future of B2B marketing

    these are often queries beginning with ‘what is’ or ‘how to’.  Transactional: Users who have the intention ... searches and over the years they have got much better at understanding why the user makes a query ...

    Chris Attewell - 10/03/2021 - 17:28

  10. How to optimise your customer journey for seamless cross-channel experience

    for reaching your brand. For example, live chat software on your website that can tend to visitor queries ... that can tend to visitor queries.  It is beneficial if your business wants to leverage the best of both ...

    Dhruv Mehta - 12/01/2021 - 16:48


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