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  1. Why you need emotional marketing in 2022

    question, where should emotional marketing start? Is it just a marketing responsibility, content’s ... and can go hand-in-hand with more successful emotional marketing programmes. LG: As a final question, what ...

    David Rowlands - 20/01/2022 - 08:51

  2. How chatbots can enhance your ABM strategy

    a few questions about your requirements or your company and then provides information on specific, ... relevant products and services. Companies can even program bots to ask questions specifically designed ...

    Justin McDonald - 19/01/2022 - 09:16

  3. How to bridge the sales and marketing alignment gap – once and for all

    harmoniously, it’s enough to make you question: “How could we be doing more?”  It starts with you The first step ... the important questions: are sales and marketing goals truly aligned? Are teams communicating as well ... that there is room for improvement. The question then becomes: “how can we make it happen?”  Share goals, performance ...

    John Cheney - 17/01/2022 - 10:01

  4. Abhi Morjaria on diversity and inclusion in B2B spheres

    questioned about your inaction.” What we need is active allyship – this is a person who learns, and in some ... to questions of diversity and inclusion in the workplace, where should this start? Is it something ... with everyone.  I recently posed the question will there ever be equity in the workplace? From disparities, ...

    David Rowlands - 12/01/2022 - 14:12

  5. 8 tips for sustainable lead generation

    for sustainable lead generation, raising questions such as: Is your target audience clearly defined? Do you have ...

    Daniela fernandes - 07/01/2022 - 11:18

  6. Five ways to accelerate the B2B sales cycle to boost your revenue with more quality leads

    do just that. In a recent marketing charts survey, 46.6% of businesses questioned said that it takes ...

    Richard Conn - 07/01/2022 - 12:30

  7. Practical magic: Cooking up a potion for success for your ABM programme

    is to adopt an ‘outside looking in’ approach by considering questions such as: What is the macro environment ... don’t need to get involved. Ask yourself and your sales team these questions: Where is the right area ...

    David Rowlands - 07/01/2022 - 09:03

  8. What’s in store for B2B marketing in 2022?

    questions businesses need to answer in 2022 is what stays and what goes. CX will become cross functional ...

    David Rowlands - 07/01/2022 - 15:27

  9. Five predictions on data changes to future-proof your 2022

    Intelligence Data In 2021, B2B marketers were faced with many perplexing questions when it comes to data from ... capitalise on data in 2022? As the tracking cookie continues to crumble, the big question on marketers’ minds ... Check out Propolis now! In 2021, B2B marketers were faced with many perplexing questions when it comes ...

    Jon Clarke - 20/12/2021 - 12:01

  10. The Great Resignation: How to reduce marketing staff churn and future-proof your team for 2022

    for marketing. LG: As an introductory question, why do you think there’s such a spate of resignations ... from a ‘bad’ one? This is a great question because it absolutely means the pool of talent looking ... As a follow up question, in a post-pandemic world, we’re relying more and more on digital technologies ...

    David Rowlands - 17/12/2021 - 15:04


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