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1. Live reaction: Can ChatGPT write your B2B copy?

   but longer formats were safe; AI can’t read, so it can’t write in a way that feels authentic or meaningful. ... on – but it opens with a cliché, and that repeated “different” doesn’t really work. I’ve definitely read worse from ... and informative.” It's direct and relatively easy to read (a couple of long sentences, but the Flesch Reading ...

   David McGuire - 12/01/2023 - 14:34 - 1 comment

2. Account-Based Marketing

   it IS a basic primer for companies that are just getting started.  We hope reading will get you excited about ...

   Jerusa Calliste - 05/01/2023 - 09:11

3. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part one)

   own data, you’ve read your journals and market research. You are sure this is the direction to take ...

   Sue Mizera - 08/12/2022 - 10:09

4. Account-Based Marketing Research Report

   And what are their biggest challenges? Read our guide and find out why ABM so important to your marketing ...

   Jerusa Calliste - 23/11/2022 - 09:42

5. Propolis new user interface

   rich content stack by topic, and read, watch or listen to our latest, practical and expert B2B ...

   scotty - 16/11/2022 - 12:30

6. Does ESG get the gold standard for B2B at the DMA Awards?

   but this description belies a great deal of speed reading on behalf of the expert judging panel, leveraging decades ...

   Joel Harrison - 18/10/2022 - 13:28

7. Five ways you can ensure your prototype gets you big time investment

   can help. B2B business can learn a lot from B2C in this regard – it’s worth reading how they do ...

   Martin Brierley - 29/09/2022 - 10:24

8. Editor

   in the marketing sector. · Can take large bodies of research, and turn it into easily accessible quick reads (for ...

   Jennie Barrick - 21/09/2022 - 13:09

9. Analyst

   of research, and turn it into easily accessible quick reads (for example). · Capable of working with designers ...

   Jennie Barrick - 21/09/2022 - 13:08

10. People or personas? What B2B marketing can learn from B2C

    because we won't even read the spec sheet unless we connect emotionally first. We do business ...

    Anonymous (not verified) - 08/08/2022 - 11:55

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