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1. ‘Primp My Brand:’ How to prepare your company for an M&A or an IPO (Part II)

   to the real product differences: their brand personalities. We were keen to explore these results further, ...

   Sue Mizera - 09/03/2023 - 11:16

2. A new year, a new set of priorities: Tackling your 2023 budget

   to their brand are at any given moment, or where the real opportunity lies (for example, is there a big ... an hour in a car park with nothing but an industrial estate for company is not my idea of fun.  ...

   Oliver Budworth - 25/01/2023 - 14:36

3. News: Rachel Friend joins Harvard as executive chair – marking changes in leadership to drive next stage of growth for the award-winning tech agency

   as continuing to build its integrated offer, with a real focus on creativity for clients. ‘Rachel is a perfect ...

   David Rowlands - 03/02/2023 - 14:17

4. Live reaction: Can ChatGPT write your B2B copy?

   real disruption. (Could “AIO” even become a mainstream marketing discipline? You heard it here first…) ... real blogs, though. But when it gets into the meat of the content, it’s clear, focused, and accurate. ... to engage with your target audience in real-time and provide value through educational or informative ...

   David McGuire - 12/01/2023 - 14:34 - 1 comment

5. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part two)

   point to the costs of an initiative as a ‘stopper’ rather than the real reasons – uncertainty ... – a real insight In any bold, new strategic presentation to management, we can all be sympathetic, ...

   Sue Mizera - 15/12/2022 - 08:40

6. The Tao of buyer-centric B2B marketing: The seven principles you need to know

   energy. The rise of ABM has pulled sales and marketing much closer to real opportunities ...

   Mary Gilbert - 21/11/2022 - 11:12

7. News: Richard O’Connor promoted to CEO of B2B Marketing

   and the Americas. More recently, Richard even ran the commercial function for EG – a commercial real estate data ...

   David Rowlands - 30/08/2022 - 15:36

8. In Web 3.0 terms, today is 1995

   any real-life examples of it in B2B? An alien world The answer could be because many of the components ... and bringing forward the day when it becomes a real ‘thing’ for consumerland marketers, let alone B2B ...

   Joel Harrison - 10/11/2022 - 16:43

9. The Global ABM Conference 2022: What you missed out

   real engagement. There’s got to be a value exchange” Helen Kensett, co-founder, CogniClick There were ...

   David Rowlands - 08/11/2022 - 12:09

10. Does scaling-out ABM mean you have to compromise on the impact of your programmes, or can you have it all?

    Rachael Bell for a real world case study in how they worked together to scale up NTT’s ABM programmes ...

    Anonymous (not verified) - 31/10/2022 - 13:58

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