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B2B case study interviews: 7 life-changing questions
to identify with your customer. And after seventeen years of writing this format, I’ve realised the questions ...
David McGuire - 30/03/2023 - 14:31
‘Primp My Brand:’ How to prepare your company for an M&A or an IPO (Part I)
realised that this non-standard format required the greater part of 12 weeks of preparation, ...
Sue Mizera - 27/02/2023 - 15:39
A new year, a new set of priorities: Tackling your 2023 budget
fundamentals you can do today that might help you succeed this year: 1. Do a SWOT I realise this sounds so ...
Oliver Budworth - 25/01/2023 - 14:36
Five ways you can ensure your prototype gets you big time investment
get the all important cash to take you forward to building your product and realising your dream. ...
Martin Brierley - 29/09/2022 - 10:24
Events are the catalyst to your customer journey: An interview with JR Sherman
2022, we’ve come to the realisation that it’s about the customer and not the event. What we’re going ...
David Rowlands - 08/09/2022 - 09:34
Why the moon landing began with good branding
were realised. And the brand positioning? The triumph of freedom over tyranny? What has this to do ...
Sue Mizera - 03/08/2022 - 09:59
Under the hood of Amex’s success with small businesses
quickly than we could have realised, there were pockets that were doing well.” For small businesses, ...
David Rowlands - 10/08/2022 - 10:13
The Croc on winning Gold for ‘Best use of creative’
of creative’ for their campaign Realise Your Vision for Sohonet. LG: To kick off the interview, could you give ... an overview of Realise Your Vision? And why the name? When the pandemic forced the world into some form ... doing what they do best – put gripping content on our screens. That’s what Realise Your Vision ...
David Rowlands - 03/05/2022 - 08:42
Martech Awards case study: How Webeo won Gold for ‘UK-founded martech vendor of the year’
of personalisation into the hands of marketers who need it most. Their initial beta customers realised positive ...
David Rowlands - 07/07/2022 - 15:26
The secret to driving marketing ROI? Collaborate with your sales team
look at why the two teams should be working in tandem and, more importantly, how you can realise ...
Nikki Dawson - 13/06/2022 - 12:42