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  1. Four game-changing insights driving customer acquisition in a digital world

    for business purposes. However, we do know that the number one reason people use the internet is to find ...

    Christine Bailey - 22/11/2021 - 14:15 - 1 comment

  2. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    of a separate paper. All describe hierarchies of logic, aligning reason and emotion, desire and aspiration. ... created to uncover reasons behind one brand’s success. Overall findings from the research RE motivational ... be described as 'MM in action,' was designed to explore these questions: Could the reasons ...

    Sue Mizera - 19/11/2021 - 09:34

  3. 11 words to delete from your B2B copy

    – be banished forever to Room 101, “utilise” is the one we chose. And with good reason. “Utilise” is everywhere ... your reader’s time – for no good reason. They won’t thank you for it. One exception: if you’re using ...

    David McGuire - 18/11/2021 - 16:34

  4. Seven ways B2B brands can utilise user-generated content to boost marketing effectiveness

    the more reason why you should’ve asked in the first place.  2. Social Media A lot of the most effective ...

    John Allen - 17/11/2021 - 08:39

  5. Four tips and tricks to think differently about content management and improve digital experiences

    personalisation. It’s likely for this reason, as the experience challenge gets more complex, that DAM as a solution ...

    Kieron McCann - 10/11/2021 - 14:59

  6. How to approach your ABX strategy

    it reflect any strategic goals for the company? Once you’ve outlined your main reasons, this will help you ... decide on why you’re building these accounts, your main reason for this account selection. Forming your ...

    David Rowlands - 10/11/2021 - 10:57

  7. Universal identity resolution is a myth. It’s also a bad idea

    providers. Marketers have no option but to embrace a distributed identity model for two primary reasons ...

    Ray Kingman - 05/11/2021 - 09:31

  8. The 360-degree customer view: What does it mean and how can you actually achieve it?

    being obsessed about acquisition, however, is not enough. After all, how can a marketer reasonably tell ...

    David Rowlands - 04/11/2021 - 11:22

  9. ABM Census: Where B2B marketers are at, and where they’re heading

    this report now to learn: The main reason most marketers take up ABM in the first place, but the ancillary ...

    Jason Taylor - 02/11/2021 - 15:38

  10. How to promote your B2B webinar like a pro: Expert advice from Adobe

    announcement with the topic and key themes will suffice. The second email should contain the reasons to attend ...

    David Rowlands - 01/11/2021 - 10:52

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