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  1. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    and Peter Field recommend a 60/40 balance (50/50 for B2B) of long-term brand building and short-term sales ... and confidence, leaving guess-work behind.  Our recommendations We have previously argued that branding ... and martech should become BFFs. To expand further, our full recommendation is that MM and your motivation ...

    Sue Mizera - 19/11/2021 - 09:34

  2. Planning for 2022: An interview with Mercè and Steven Cozens

    of organisations do not have a strategic marketing plan. With that in mind, I would recommend to plan for the whole ...

    David Rowlands - 19/11/2021 - 10:26

  3. Seven ways B2B brands can utilise user-generated content to boost marketing effectiveness

    street where clients are doing all of the heavy lifting. Online product recommendations and reviews ...

    John Allen - 17/11/2021 - 08:39

  4. Unconventional ways of getting customer insight

    to BrightLocal, 91% of people read online reviews, and 84% trust reviews as much as they would a recommendation ...

    Kate Cox - 15/11/2021 - 09:25

  5. How to approach your ABX strategy

    exercise Leanne recommends is to look at the different categories and pieces of data that goes into each ... organisation. Leanne advises starting with defining your target account list. She recommends focusing ... Leanne recommends having alerts sent out at each stage of the buyer cycle. Technology can help automate ...

    David Rowlands - 10/11/2021 - 10:57

  6. Mastering ABM: Lessons learned from several masters of ABM

    offers his recommendations – the next steps you should be taking to reach ABM nirvana. The critical ...

    Daniela fernandes - 09/11/2021 - 11:25

  7. How sales training and coaching can drive B2B success in 2022 and beyond

    can monitor engagement, assess competency in real time, and deliver just in time recommendations ...

    Kevin O'Regan - 09/11/2021 - 10:37

  8. How to promote your B2B webinar like a pro: Expert advice from Adobe

    to the webinar itself, Kate recommends sending a reminder half an hour before the event, a time that has proved ... without saying that your title is crucial. Kate recommends AB testing subject titles. At Adobe, she ... results and be above the 18% average.” When it comes to formatting the body of your email, Kate recommends ...

    David Rowlands - 01/11/2021 - 10:52

  9. Driving growth through CX

    recognised and receive recommendations that are accurate and relevant to their previous purchases ...

    James Frampton - 01/11/2021 - 10:02

  10. ABM expert Robert Norum on how to run your ABM pilot

    this as a starting point. That being said, for one to one pilots, Robert recommends having a minimum of two, ... is hefty when it comes to one to one accounts. Robert recommends dedicating roughly 20-50k, a figure which ...

    Lucy Gillman - 26/10/2021 - 16:39


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