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  1. News: 6sense announces $200 million Series E round, increasing valuation to $5.2 billion

    quote references “Disparate data silos, disconnected engagement channels and lack of cross-functional ...

    David Rowlands - 20/01/2022 - 14:46

  2. Abhi Morjaria on diversity and inclusion in B2B spheres

    about being an active ally in the workplace. What does this mean to you? I reference a quote ...

    David Rowlands - 12/01/2022 - 14:12

  3. A linguistic exploration of the name Propolis

    with) and synecdoche (when part of a word refers to a whole phrase, such as 'wheels' ... that propolis refers to the entrance to the hive: pro literally means before, in front of the community which ...

    Sue Mizera - 15/12/2021 - 09:24

  4. Everything you need to know to create a high-converting B2B product page design

    offering a software product, be aware of continuous integration (CI). What does CI mean? It refers to a set ...

    John Allen - 09/12/2021 - 13:55 - 1 comment

  5. The tautology of marketing operations job titles

    covering what I refer to as “capture to close” lead handling from web form to successful deal, as well ...

    Simon Daniels - 03/12/2021 - 08:47

  6. Are the 2020s the Decade of the Great B2B Rebranding?

    reference, and preference whilst also providing them competitive advantage and ensure market leadership. How ...

    Sue Mizera - 01/12/2021 - 10:47

  7. News: Annual study reveals rising stars in the marketing multiverse

    on their sites. 40% do not list their corporate values anywhere on their website and roughly 20% do not reference ...

    David Rowlands - 30/11/2021 - 16:21

  8. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    of their loyalty, why they prefer you, why they refer you. Not least, the marriage of the Values Ladder and SDT ... to them, whenever they want to, or need to refer to you. They have a personal relationship with you, almost ...

    Sue Mizera - 19/11/2021 - 09:34

  9. The 360-degree customer view: What does it mean and how can you actually achieve it?

    should not just refer to an obsession around acquiring new customers, Dayle claims. Rather, it should ...

    David Rowlands - 04/11/2021 - 11:22

  10. Taking the pulse of your brand and communications

    I have previously referred to brand audits as leading to a B2B brand renaissance. If you don’t have any ...

    Mercè Cozens - 27/10/2021 - 09:57

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