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  1. How to use humour in your B2B content (and how not to)

    double for puns. No refrigeration professional is going to be impressed with your play on the word ...

    David McGuire - 20/09/2021 - 11:07

  2. Content quality is hugely important. So why is there no QA process?

    software, medical devices or refrigerant compressors, your technical people have a clear Quality Assurance ...

    David McGuire - 30/01/2019 - 11:06

  3. Did Ignite inspire you to be more human? Good. Now tell your copywriter.

    paper about automating legacy IT. On my left, Nick is drafting a technical article on refrigeration ...

    David McGuire - 20/07/2018 - 15:52

  4. Most Advanced Yet Acceptable: Why it pays to stretch your audience

    cigarette packs, refrigerators, cars, and even spacecraft. From streamlining the Coca-Cola bottle to making ...

    Paul Hewerdine - 27/05/2015 - 14:51

  5. Should marketers be scared by Facebook's 'dislike' button?

    selling industrial refrigeration units, it’s probably not appropriate to sound like your teenage sister’s ...

    Matt Simpson - 22/09/2015 - 09:36

  6. CASE STUDY: Invensys fine-tuned its customer research to unlock its competitive edge

    air conditioning, commercial cooking/refrigeration and residential thermostat products, IC has ... commercial cooking/refrigeration and residential thermostat products, IC has a global reach with around 7000 ...

    Jason Taylor - 07/01/2013 - 10:09

  7. Online Marketing Fails to Educate Customers on the Dangers of Self Assembly

    self-installing dishwashers, hot-counters and larger refrigeration. For those ignoring installation guides, errors ...

    Jonathan Skinner - 16/06/2013 - 22:51

  8. The state of mobile in 2015

    and refrigerators will be a trend in 2015. We do however, believe in continued strong trends for wearables and gear. ...

    Joy Dean - 16/12/2014 - 12:53

  9. Why the App Won the Software War

    but also more unusual domains like cars and refrigerators. The term's newfound ubiquity raises ...

    Devanshi Garg - 07/11/2013 - 19:44

  10. The True Impact of an App Economy

    the release of the first app T-shirt or refrigerator? 22927 anonymous user Blog United Kingdom 0 No votes yet ...

    Devanshi Garg - 10/07/2013 - 21:11

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