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  1. How to realise the full potential of sustainability marketing

    beyond blogs and public relations to ensure your story is authentic. Customers and investors must believe ...

    Leeya Hendricks - 26/11/2021 - 09:41

  2. Four game-changing insights driving customer acquisition in a digital world

    and contextualise it so that it’s understandable and relatable for your product and the rest of your organisation. ...

    Christine Bailey - 22/11/2021 - 14:15 - 1 comment

  3. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    and relatable, as MM offers you a level of customer intimacy that you’ve not previously experienced. Your ...

    Sue Mizera - 19/11/2021 - 09:34

  4. 11 words to delete from your B2B copy

    is good. But usually, that means technical specifics closely related to someone’s job. When we overshoot ...

    David McGuire - 18/11/2021 - 16:34

  5. The data and science you need to know when approaching ABM email marketing

    stirred feelings more related to anger. And the personal video (high valence/low arousal) created ...

    David Rowlands - 16/11/2021 - 09:39

  6. Bonnie Pelosi, Europe CMO at Wipro, talks customer relations, talent and navigating a post-pandemic world

    with Wipro’s new Europe CMO and Propolis member, Bonnie Pelosi, on developing customer relations ... of a global pandemic. Making customer relations the heart of your approach Client relations take centre stage ... Bonnie Pelosi, on developing customer relations, the importance of talent, a $1 billion cloud investment, ...

    Lucy Gillman - 01/10/2021 - 09:45

  7. News: CMO, chief communications officer and chief growth officer among the fastest growing c-suite roles in the UK, says LinkedIn

    resources officer. Responsible for developing and executing human resource strategy in relation ... and alignment between all revenue-related functions, the chief revenue officer helped businesses navigate ...

    David Rowlands - 28/10/2021 - 16:41

  8. ABM expert Robert Norum on how to run your ABM pilot

    relatively obvious things marketers aspire to, Robert maintains. He outlines some of the softer benefits ...

    Lucy Gillman - 26/10/2021 - 16:39

  9. Thinking of starting a B2B podcast? Ask these three questions first

    influence them). And we needed them to talk about something objectively useful, related to creating great ... relatively confident that our podcast has a pretty good record overall when it comes to representation (at ...

    David McGuire - 20/10/2021 - 09:34

  10. Kate Owen on how multifaceted ABM can be applied across higher education

    that be in relation to year of study, if they’re a commuter or an international student. In line with this difference, ...

    David Rowlands - 19/10/2021 - 16:26


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