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1. ‘Primp My Brand:’ How to prepare your company for an M&A or an IPO (Part II)

   a rigorous branding project involving management interviews, ‘rising star’ middle management workshops, ... others want a more involved version their employees can alter and tailor to their specific needs. ...

   Sue Mizera - 09/03/2023 - 11:16

2. ‘Primp My Brand:’ How to prepare your company for an M&A or an IPO (Part I)

   The project involved over 100 people within the company, over three months, in bespoke, highly designed, ...

   Sue Mizera - 27/02/2023 - 15:39

3. Live reaction: Can ChatGPT write your B2B copy?

   about AI writing; it feels like everyone does that. So instead, something that involves a bit ...

   David McGuire - 12/01/2023 - 14:34 - 1 comment

4. Why Barclays and Toolstation grabbed the glory in the B2B category at the DMA Awards 2022

   and integrity, I’m not able to participate in the judging for our own B2B Marketing Awards, so being involved ...

   Joel Harrison - 15/12/2022 - 14:06

5. Marketing team motivation: How marketing leaders can run a happy ship in a sea of uncertainty

   If you’re not already a member, we’d love to talk to you about getting involved – please do message me. ...

   Joel Harrison - 14/12/2022 - 10:59

6. Event Sales Executive

   of phone, email, and video calls. The role will involve selling across both UK and US events so will require ...

   Jennie Barrick - 01/12/2022 - 09:54

7. B2B and M&A: How marketing can demonstrate value at this make-or-break moment

   the sidelines but eager to get involved. This was designed to unveil and showcase an excellent framework ... As a marketing leader, if you’re not involved, build a case with helpful suggestions about how you’d like ... to contribute to the discussion and what value you can add. Not involving marketing in due diligence was cited ...

   Joel Harrison - 21/11/2022 - 10:29

8. Senior marketing researcher

   workflows, diagrams, models, etc). This will involve regular liaison with our panel of in-house senior ...

   Jennie Barrick - 01/12/2022 - 09:19

9. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part one)

   play. Intrigued? What’s involved in donning the rhetor’s hat and creating such a powerful, bespoke ...

   Sue Mizera - 08/12/2022 - 10:09

10. Leaders Roundtable Batten down the hatches

    (according to more than one respondent), mostly because marketing ends up involved in so much, and often ... of attendees commented that these days, as CMOs they are involved in numerous conversations about business ... commented that these days, as CMOs they are involved in numerous conversations about business direction, ...

    scotty - 16/11/2022 - 10:21

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