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  1. The Tao of buyer-centric B2B marketing: The seven principles you need to know

    to act in their best interests – as well as the brand’s – in the moment.  This represents an entirely new ...

    Mary Gilbert - 21/11/2022 - 11:12

  2. News: Imagination joins B2B marketing agency The Mx Group

    programs — to create a richer customer experience for the brands The Mx Group represents.  The Imagination ...

    David Rowlands - 08/11/2022 - 15:48

  3. Does ESG get the gold standard for B2B at the DMA Awards?

    shortlist, including all brands and agencies represented, see here.   But I’m absolutely not speaking ...

    Joel Harrison - 18/10/2022 - 13:28

  4. News: HCLTech launches new brand positioning of supercharging progress

    strategy and represent its differentiated portfolio of services and products that supercharge digital ...

    Anonymous (not verified) - 27/09/2022 - 09:01

  5. Five ways you can ensure your prototype gets you big time investment

    board  Gather a team with relevant experience, representative opinions and skills and leave your ego ...

    Martin Brierley - 29/09/2022 - 10:24

  6. Room 101: Demand Generation Consigning challenges and unlocking demand-gen potential in 2023.

    Frustration, gloom, and dare we say, despair is more representative. In this roundtable, you’ll have ...

    Daniela fernandes - 14/09/2022 - 12:00

  7. News: The Marketing Practice announces APAC expansion plans with acquisition of Rombii

    scale and delivery.  The Marketing Practice will now employ over 500 people worldwide, representing ... Practice’s first APAC acquisition represents another significant milestone for the group. Having already ...

    David Rowlands - 08/09/2022 - 09:00

  8. Events are the catalyst to your customer journey: An interview with JR Sherman

    to meet customers, do business, and celebrate with the team. “In B2B, events represent 30-50% ... with customers and prospects merely represented one touchpoint.” With this came a ‘battle’ between how events ...

    David Rowlands - 08/09/2022 - 09:34

  9. How marketers can achieve personalisation without third-party data

    sales when they’re at the end of the buying process. This customer behaviour represents an opportunity ... represents a potential point of failure leading to data discrepancies. Creating a culture of good data ...

    Adam Greco - 05/09/2022 - 16:24

  10. The importance of brand personality in B2B – and how to find yours

    represent your company today, and that will best represent the company tomorrow.  If you repeat ...

    Sue Mizera - 25/08/2022 - 14:16

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