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  1. Five ways AI impacts demand generation

    for an email address or survey responses, you can be sure that your audience won't get bored before making ...

    Satish Sadasivan - 14/01/2022 - 09:00

  2. News: Susan McKay joins Dun & Bradstreet as international CMO

    multinational professional services firm TMF Group, where she was global CMO with responsibility across 85 ...

    David Rowlands - 13/01/2022 - 16:19

  3. News: Radix Communications employees take over the company

    and McGuire will stay responsible for running the day-to-day business while, as sole shareholder, the trust ...

    David Rowlands - 11/01/2022 - 16:43

  4. How and why marketing must drive sustainability

    strategy across international markets, through impactful, revenue-generating initiatives. I am responsible ... particularly from a marketing perspective? We are committed to responsible business practices that benefit our ...

    David Rowlands - 11/01/2022 - 08:47

  5. Improving CX with revenue enablement

    I do get is one of: I am not responsible for the end-to-end. I can only solve what is in my purview. ...

    Adam Mincham - 10/01/2022 - 09:12

  6. Practical magic: Cooking up a potion for success for your ABM programme

    is responsible for the actions they’re taking? All research is good research. Googling news articles can ...

    David Rowlands - 07/01/2022 - 09:03

  7. twogether on winning Gold for ‘Best use of direct mail’

    the blocks, you can construct the kingdom,” Minaz states. Positive client responses to personalised approaches ...

    David Rowlands - 21/12/2021 - 15:26

  8. News: Mitie has announced the appointment of its new CMO, Maria Winn

    responsibility for Mitie’s brand, propositions, digital, content and marketing operations Mitie, UK based ... for Mitie, with her responsibilities including its brand, propositions, digital, content and marketing ... marketing team, Maria will have responsibility for Mitie’s brand, propositions, digital, content ...

    David Rowlands - 09/12/2021 - 12:33

  9. The tautology of marketing operations job titles

    is characterised by variety – the wide-ranging set of demands, responsibilities and activities is in turn reflected ... technology” with a bit more specificity around marketing automation. Similarly, I would see responsibility ... (a bit like strategy), should be everyone’s responsibility, not just one particular role or team. ...

    Simon Daniels - 03/12/2021 - 08:47

  10. News: New hires in B2B

    have responsibility for Mitie’s brand, propositions, digital, content and marketing operations. Her ...

    David Rowlands - 21/12/2021 - 09:09


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