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  1. What’s in store for B2B marketing in 2022?

    to target these as well as the biggest spender of all, government! Losers: retail, hospitality, events, all ... And data is often central to many of these changes. So what does 2022 hold in store for us? Here's my ...

    David Rowlands - 07/01/2022 - 15:27

  2. Five ways to accelerate the B2B sales cycle to boost your revenue with more quality leads

    and everything that can be automated. We’ve mentioned the CRM software before. It can help store customer ...

    Richard Conn - 07/01/2022 - 12:30

  3. The B2B Marketing Awards 2021: Check out who won big

    for Salesforce, by twogether. Best use of live, digital and/or hybrid events marketing. ‘Retail renaissance’ ... by Emarsys. Best public relations campaign. ‘Rescuing retail’ for Go Instore, by Champion Communications. Best ...

    David Rowlands - 01/12/2021 - 16:29

  4. Four tips and tricks to think differently about content management and improve digital experiences

    is growing with high investments from retail businesses (72%), manufacturing (65%), financial services (61%), ...

    Kieron McCann - 10/11/2021 - 14:59

  5. Improving ecommerce efficiency with product information management workflows

    product data and marketing content to improving efficiency, established ecommerce retailers have long sung ... ecommerce retailers have long sung the praises of product information management (PIM) workflows. However, ...

    Nate Holmes - 04/10/2021 - 17:32

  6. News: Highspot launches the Highspot Marketplace to give customers direct access to sales expertise

    Braly, Highspot’s VP strategic alliances and partner sales. “In the same way that the App Store lets ...

    Lucy Gillman - 01/10/2021 - 12:37

  7. B2B Marketing privacy policy

    information about how we store your data, please contact us directly. In particular you could expect ... requirements (if you’re attending one of our events) (And we’ll collect and store data on the transactions ... receive and store other information when submitted to our websites or if you participate in a focus group, ...

    a12admin a12 - 30/09/2021 - 16:14

  8. Five questions to help pinpoint your brand identity

    to any competing store for a beef wellington – but is it really going to be as good? Who do your ...

    Charlotte Hartley - 23/09/2021 - 11:08

  9. Transformation through messaging and engagement: An interview with Gary Hurry

    and insights for some of the world’s largest and best known FMCG manufacturers, retailers and media ... in underlying consumer behaviour, such as online shopping, the evolution of discount retailers, the drive ... company, but one with a much stronger purpose to help brands and retailers in their pursuit ...

    David Rowlands - 31/08/2021 - 09:37

  10. Ignite London 2021: Key learnings and takeaways, and where to go to watch on-demand

    as well as what the next five years of data technology development holds in store for B2B marketing. ... used ABM as an accelerator for opportunity growth in retail by Karen Bomber, marketing director, ...

    Kavita Singh - 09/07/2021 - 16:53


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