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  1. How and why marketing must drive sustainability

    chain. We are reviewing our suppliers to ensure fair treatment of employees. We acknowledge that climate ... taking CO2 out of the atmosphere to help repair and regenerate our planet. We are also reviewing our ... global sustainability working group which meets regularly to review and challenge our practices from ...

    David Rowlands - 11/01/2022 - 08:47

  2. Five ways to accelerate the B2B sales cycle to boost your revenue with more quality leads

    to recommend you to their peers. Use customer testimonials, case studies and reviews in your content marketing ... reviews. 3. Consider digital and content marketing The digital world is growing fast, and B2B marketers can ...

    Richard Conn - 07/01/2022 - 12:30

  3. What’s in store for B2B marketing in 2022?

    we’ve had Google's activities around cookies, and most recently, the UK Government reviewing ...

    David Rowlands - 07/01/2022 - 15:27

  4. News: Feefo appoints new CMO to drive growth and overseas expansion

    the next stage of the CX insights and reviews platform’s rapid growth. Feefo, a verified reviews platform, ... follows a period of sustained growth for the company and the acquisition of the customer reviews business, ... and reviews platform supports over 4,000 brands across the UK, USA and Australia including household names ...

    David Rowlands - 30/11/2021 - 16:39

  5. Establishing the right goals in 2022 for small businesses

    reputation and losing existing and future customers from poor reviews.  For every one customer that has ...

    Rebecca Grimes - 20/12/2021 - 12:14

  6. Everything you need to know to create a high-converting B2B product page design

    satisfied customers, Google reviews or case studies of other B2B business leaders who’ve purchased your ...

    John Allen - 09/12/2021 - 13:55 - 1 comment

  7. Seven ways B2B brands can utilise user-generated content to boost marketing effectiveness

    clients will be more than happy for you to share posts, reviews, feedback or messages that benefit you. ... experience as part of their KPIs. You should too. 4. Include reviews on your site As we’ve covered above, ... then including reviews or testimonials on there is a great idea. By building a one-stop-shop for your clients ...

    John Allen - 17/11/2021 - 08:39

  8. Unconventional ways of getting customer insight

    from solid, well thought out questions should have a lifespan of a few years. Online reviews So much ... more than social proof, online reviews can be a powerful source of insight and feedback as customers ... to BrightLocal, 91% of people read online reviews, and 84% trust reviews as much as they would a recommendation ...

    Kate Cox - 15/11/2021 - 09:25

  9. Planning for 2022: An interview with Mercè and Steven Cozens

    it again next year. It should be regularly reviewed and the evaluation of activities fed back into the plan ...

    David Rowlands - 19/11/2021 - 10:26

  10. How to approach your ABX strategy

    making sure you remember to have those regular reviews to update your list. “Not having this in place ... of technology. For Leanne, this final step brings all different threads into one.  When reviewing technologies ...

    David Rowlands - 10/11/2021 - 10:57

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