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  1. How your peers are measuring marketing operations

    impacted by design and functionality. “My team routinely analyses website pages to improve engagement ...

    Simon Daniels - 25/07/2022 - 10:08

  2. About Propolis membership

    Because each member of your team will use Propolis routinely- when they start campaigns, projects, or face ...

    scotty - 11/05/2022 - 13:14

  3. B2B vs. B2C Marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more? (Compendium)

    B2B companies routinely have multiple targets – the management team and board, who are decision ... efforts as vigorously and routinely as her B2C counterpart. Far from seeing the value that these bring ...

    Sue Mizera - 25/04/2022 - 09:55

  4. B2B vs. B2C Marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more? (Part II)

    B2B companies routinely have multiple targets – the management team and board, who are decision ... efforts as vigorously and routinely as her B2C counterpart. Far from seeing the value that these bring ...

    Sue Mizera - 22/02/2022 - 12:26

  5. Marketing process improvement isn’t just for the tough times

    in terms of processes. Those little routines and steps that you go through for everything from updating ... this be part of the routine? What’s stopping you from improving your processes right now? Could you make your ... is undoubtedly a break from the routine. It needs an investment in time and sometimes cost to realise. ...

    Steven Cozens - 29/09/2021 - 09:55

  6. Beyond the press release: exploring the power of modern PR

    phone lines more likely to ring out, working routines are altered, and more publications are making ...

    Emma Crofts - 23/07/2021 - 14:19

  7. How neuroscience affects CX in B2B marketing

    is the ‘ultimate slouch’. Believe it or not, the brain’s whole survival routine is based on saving energy ...

    Lucy Gillman - 05/10/2021 - 10:24

  8. Just what is a fronted adverbial – and what can it do for your B2B copy?

    adverbials might include: “Suddenly, Ali’s daily routine changed.” “ Before he became a makeshift teacher, ... examples of fronted adverbials might include: “Suddenly, Ali’s daily routine changed.” “ Before he became ... might include: “Suddenly, Ali’s daily routine changed.” “ Before he became a makeshift teacher, Gary had ...

    David McGuire - 23/02/2021 - 10:41

  9. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    call cycling 'my life' and they routinely juggle work and family and weather extremes to ...

    Sue Mizera - 19/11/2021 - 09:34

  10. Motivational marketing: Same-old-same-old, or B2B Marketing 2.0? (Part 2)

    call cycling 'my life' and they routinely juggle work and family and weather extremes to ...

    Sue Mizera - 15/09/2021 - 11:07

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