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  1. Kate Owen on how multifaceted ABM can be applied across higher education

    Summer vacation revenue: renting rooms for summer schools, conferences, etc. Securing and delivering new ... the definition of ‘accounts’?,” Kate laments. She even goes so far as to suggest that children choosing schools ... at primary and secondary school are future contributors to the £80 billion figure. In that vein, Kate ...

    David Rowlands - 19/10/2021 - 16:26

  2. News: Former football manager Harry Redknapp puts HR team through its paces in dentsu’s first work for BrightHR

    as an old-school HR manager, struggling to cope with his latest role. As ‘H.R.’ puts his bewildered team through ...

    Lucy Gillman - 07/10/2021 - 17:26

  3. Copywriting guru David McGuire’s tips and tricks on how to create great copy

    of us, McGuire states, writing is a skill learnt at school. Writing in a work context where “no one ever ...

    Lucy Gillman - 01/10/2021 - 14:20

  4. How to make good content that will improve your SEO

    idea to old school SEO-ers (surely, linking out will just bleed authority??) but actually, structured ...

    Charlotte Hartley - 24/08/2021 - 14:56

  5. Ignite London 2021 Session: The ‘80s called and they want their Lead Scoring Back. How to Lead Score like a Boss

    for a conversation that debunks the myths of old school lead scoring and explains how to set up a lead prioritization ... Morley-Fletcher for a totally tubular conversation that debunks the myths of old school lead scoring and explains ... Morley-Fletcher for a conversation that debunks the myths of old school lead scoring and explains how to set up ...

    Jack Mann - 05/07/2021 - 12:29

  6. 7 copywriting tips I won’t be sharing at B2B Ignite 2021

    you then need to regress further still, until you’re in the mindset of a child at infant school. You ... on certain syllables and not others. You might remember from school that Shakespeare used a lot of “iambic ...

    David McGuire - 25/06/2021 - 14:58

  7. Awards case study: Find out how Retina won the award for ‘B2B marketing communications agency of the year’

    next-best-offer engines Developed an assessment for businesses and schools to see if they’re safe to re-open amid ... internships for high school students who excel in technology in Romania. Retina  are diligent in investing ...

    Kavita Singh - 02/06/2021 - 11:24

  8. Award case study: Natalie Scherer drives data-driven marketing forward as young B2B marketer of the year

    a bachelor of science in Marketing and Management from the Wharton School of Business at the University ...

    Kavita Singh - 02/06/2021 - 10:59

  9. Embracing hybrid workstyles: Successful companies will recognise that ‘one size fits all’ no longer works

    of reasons, some of which are discussed below, many people – particularly those with school-age children ... For a variety of reasons, some of which are discussed below, many people – particularly those with school ...

    Iain Halpin - 01/06/2021 - 14:07

  10. 6 crucial KPIs to measure in B2B marketing

    this challenge is now so acute that there is a school of thought that marketing has become too heavily reliant ... data-oriented provider of insight. In fact, this challenge is now so acute that there is a school of thought ...

    Mercè Cozens - 06/04/2021 - 13:25

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