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  1. Barbara Stewart on nailing your CX in 2022

    reports. With over 19 years in marketing and advertising across B2B and B2C, it’s safe to say that Baraba’s ...

    David Rowlands - 18/01/2022 - 08:48

  2. Abhi Morjaria on diversity and inclusion in B2B spheres

    they firstly feel safe and are in an organisation they can speak up, support diversity and inclusion ...

    David Rowlands - 12/01/2022 - 14:12

  3. Improving CX with revenue enablement

    to focus on (insert immediate problem.) The sense that this challenge is just too hard comes streaming ...

    Adam Mincham - 10/01/2022 - 09:12

  4. What’s in store for B2B marketing in 2022?

    home during the pandemic and is developing what it calls an “internet of senses" and has predicted ...

    David Rowlands - 07/01/2022 - 15:27

  5. Practical magic: Cooking up a potion for success for your ABM programme

    yourself some time to sense check things internally, coordinate with various people and start to think ...

    David Rowlands - 07/01/2022 - 09:03

  6. Five of the best digital marketing strategies B2B can learn from B2C

    response from your audience too. Makes sense, right?  3. Dropbox: Master the use of microsites In terms ...

    Victoria Heyward - 21/12/2021 - 08:40 - 2 comments

  7. News: Mitie has announced the appointment of its new CMO, Maria Winn

    Maria said: “Many of our customers are facing significant challenges – creating safe workspaces, ...

    David Rowlands - 09/12/2021 - 12:33

  8. The big lie of thought leadership in B2B

    make sense of it? We can’t possibly read thousands of posts and articles written by hundreds or even ...

    Philip Trippenbach - 07/12/2021 - 09:12

  9. The tautology of marketing operations job titles

    a coordinated approach to change management makes sense and MOps will very likely be at the centre ... call the MOps role or team in your marketing function whatever makes sense for your organisation. ...

    Simon Daniels - 03/12/2021 - 08:47

  10. Annabel Rake on the importance of sustainability in marketing

    and foremost reason was that it makes sense for our planet [...]as well as good business sense both for us ...

    David Rowlands - 02/12/2021 - 08:50


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