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  1. Three demand generation focus areas you need to know

    engagement, marketers must now ensure they provide an exceptional brand experience. The advent of marketing ... moved onto service-based content helps you structure your messaging appropriately. Here are six types ... see whether a lead is exploring product information or has moved onto service-based content. Campaign ...

    Satish Sadasivan - 21/01/2022 - 15:35

  2. News: Susan McKay joins Dun & Bradstreet as international CMO

    & Bradstreet, a leading global provider of business decisioning data and analytics, today announced ... multinational professional services firm TMF Group, where she was global CMO with responsibility across 85 ... high-performing marketing teams to support business transformation, across financial services, professional ...

    David Rowlands - 13/01/2022 - 16:19

  3. News: 6sense announces $200 million Series E round, increasing valuation to $5.2 billion

    to $426 million.  “Ten months ago we ignited the RevTech Revolution with a promise to provide the only ... Addressing demand from financial services, manufacturing, and health and life services verticals. Executing ... to provide its customers with the unified go-to-market platform for their entire revenue team. Since then, ...

    David Rowlands - 20/01/2022 - 14:46

  4. How chatbots can enhance your ABM strategy

    to engage target accounts at every step of the funnel, providing personalised experiences and relevant ... a few questions about your requirements or your company and then provides information on specific, ... relevant products and services. Companies can even program bots to ask questions specifically designed ...

    Justin McDonald - 19/01/2022 - 09:16

  5. Barbara Stewart on nailing your CX in 2022

    understand what your product or service solves. CX isn’t just a marketing prerogative Although traditionally ... and the plethora of other streaming services will, she quips. “You can’t do that in B2B,” Barbara maintains. “I’ve ...

    David Rowlands - 18/01/2022 - 08:48

  6. How to bridge the sales and marketing alignment gap – once and for all

    of – long-term brand building, that they are not following up on leads provided, and not providing feedback ... and more effective. It can also help ensure these changes stick. Specifically, CRM systems can provide ... a single source of truth, centred around the customer. Using these systems provides access to features ...

    John Cheney - 17/01/2022 - 10:01

  7. Five ways AI impacts demand generation

    increasing demands to deliver superior CX; 84% of customers say that the experience you provide is just ... as important as the product or service itself. And AI is the best bet we have.  Human beings can’t supply ... to rich and complete information about the individual customers, and you can provide them with what ...

    Satish Sadasivan - 14/01/2022 - 09:00

  8. 10 lessons learned after 10 years of modern selling

    providing highly relevant training content for your teams on the revenue channels of the future.  Want ...

    Pieterjan Bouten - 13/01/2022 - 09:50

  9. How and why marketing must drive sustainability

    in the financial services, technology and management consulting industries, for companies such as Oracle, IBM, ... services division. LG: What steps are Delta Capita taking to drive sustainable business practices, ... of the world’s most trusted sustainability ratings providers, to continually assess and improve on all aspects ...

    David Rowlands - 11/01/2022 - 08:47

  10. Eight areas that marketing need to focus on to future-proof their 2022

    finger on the pulse of what our prospects and customers are thinking and wanting from our service. A good ... transcripts also provide an immediate understanding of changing customer needs.  7. Beyond keyword ... bidding with CRM and first party data feedback loops providing search engines data on which audiences ...

    Kate Cox - 10/01/2022 - 15:16

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