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  1. News: Untapped opportunity to gain competitive edge by unlocking full creative potential, reveals Adobe research

    sets them apart from the competition.  Jada Balster, head of international marketing at Adobe ... operate in a hybrid setting (mix of remote and in-office).  Looking further ahead, 33% of creatives expect ...

    David Rowlands - 25/01/2022 - 12:33

  2. Simon Daniels on the MOPs dos and don’t for 2022

    continues. As hybrid events are “almost certainly set to become the norm,” make the most of tracking. “Unless ... opportunity and fairly pointless,” he adds. In a similar vein, AI and machine learning are set to have ...

    David Rowlands - 25/01/2022 - 08:55

  3. Much like comedy, good B2B marketing comes down to timing

    of 'in-market' companies that fit your ICP, and have a different set of metrics and goals to brand building. When ...

    Jon Clarke - 24/01/2022 - 10:22

  4. News: Radix Communications employees take over the company

    External talent B2B technology copywriting agency is now owned by its employees after setting up ... by it’s employees after setting up an  Employee Ownership Trust (EOT) anonymous user News 0 No votes yet ...

    David Rowlands - 11/01/2022 - 16:43

  5. Three demand generation focus areas you need to know

    or set of specific stages, and in many cases, buyers have a rather fluid journey with myriad touchpoints. ... a different perspective and bring in a whole new set of technologies to boost their efforts. Let's take ... set appropriate content and production goals, and ensure you don't miss out on any related ...

    Satish Sadasivan - 21/01/2022 - 15:35

  6. How to break down data silos and become the data-driven marketer you need to be

    technology further allows marketers to unify and augment data sets across channels to understand patterns ...

    Daniela fernandes - 18/01/2022 - 10:42

  7. Barbara Stewart on nailing your CX in 2022

    we can give them that.” Her advice is clear: set aside the gizmos and gadgets. CX is all about ... I expect of B2B,” she continues. “Why is it taking me four hours to set up a system when it should've ...

    David Rowlands - 18/01/2022 - 08:48

  8. How to bridge the sales and marketing alignment gap – once and for all

    agreed on a common language, set mutual KPIs, and show a willingness to work together. But business ...

    John Cheney - 17/01/2022 - 10:01

  9. Five ways AI impacts demand generation

    but work in tandem with their skill set for increased accuracy when making decisions that are crucial ... or email opens instead of checking every little detail. Enter AI. It can process volumes of data sets 24/7 ... accuracy than possible otherwise. Machine learning is a way to take large data sets and use them for your ...

    Satish Sadasivan - 14/01/2022 - 09:00

  10. Practical magic: Cooking up a potion for success for your ABM programme

    you’ve selected your account. Use this to set expectations, extract information from the sales team ... for a successful ABM workshop is inviting the right people and setting the expectation for the workshop’s outcome, ... assumptions based on the research you’ve done. Set a clear agenda Jenny then asserted the importance of having ...

    David Rowlands - 07/01/2022 - 09:03

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