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  1. Abhi Morjaria on diversity and inclusion in B2B spheres

    everyone to be born equal. LG: There’s been a shift in focus over the past few years. B2C organisations ...

    David Rowlands - 12/01/2022 - 14:12

  2. Five ways AI impacts demand generation

    say AI will cause a fundamental shift in how B2B marketing is done (more than what it has already ...

    Satish Sadasivan - 14/01/2022 - 09:00

  3. 10 lessons learned after 10 years of modern selling

    contributes to an overall positive buyer experience. B2B buying has shifted to digital-first and buyers have ...

    Pieterjan Bouten - 13/01/2022 - 09:50

  4. Improving CX with revenue enablement

    increases as they become a customer. I am also suggesting that ownership gradually shifts from ... to shift from static (firmographic/demographic) to behavioral (what they are responding to) to sentiment ...

    Adam Mincham - 10/01/2022 - 09:12

  5. What’s in store for B2B marketing in 2022?

    holds trepidation about the unknown. It shifts with my differing daily waves of optimism and pessimism! ... most have been collecting data, the focus will now shift to accessibility and actionable insights ... effect of high levels of people movement and world of work shifts will continue into the mid 2020s. ...

    David Rowlands - 07/01/2022 - 15:27

  6. twogether on winning Gold for ‘Best use of direct mail’

    Minaz outlines a market shift towards sales strategies based much more on trusted relationships. “The ...

    David Rowlands - 21/12/2021 - 15:26

  7. News: New hires in B2B

    done so with a nagging obsession about doing needle shifting work in terms of achieving maximum ...

    David Rowlands - 21/12/2021 - 09:09

  8. Five predictions on data changes to future-proof your 2022

    and relevance. So, as B2B demand generation teams become cognisant of this, I expect to see a much-needed shift ... begin to get a full view of the customer. B2B marketers who embrace these shifts in the data landscape, ...

    Jon Clarke - 20/12/2021 - 12:01

  9. Christelle Fraysse on the importance of a solid CRM system

    to adapt.  This shift has stress-tested the ability of businesses to function and perform under challenging ...

    David Rowlands - 16/12/2021 - 12:19

  10. Four game-changing insights driving customer acquisition in a digital world

    they find your brand when they are searching The shift to digital selling  It seems buyers have adapted more ...

    Christine Bailey - 22/11/2021 - 14:15 - 1 comment

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