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  1. Simon Daniels on the MOPs dos and don’t for 2022

    shopping With wave after wave of new technology and tools, how can marketers see past the hype and focus ...

    David Rowlands - 25/01/2022 - 08:55

  2. Abhi Morjaria on diversity and inclusion in B2B spheres

    I managed marketing strategy for large tech brands. After that, I co-found a milkshake and dessert shop ...

    David Rowlands - 12/01/2022 - 14:12

  3. Why SMBs are looking for guidance and support from B2SB marketers

    and competencies Strategy The landscape of small business – where, how, when they work, shop, and sell – has ... of small business – where, how, when they work, shop, and sell – has forever changed. Small businesses ...

    Dan Gliatta - 29/11/2021 - 09:25

  4. Everything you need to know to create a high-converting B2B product page design

    of consumers shop on their mobile devices. This means businesses must ensure their website is integrated ... with an inventory turnover calculator to balance inventory and sales even when customers are shopping ...

    John Allen - 09/12/2021 - 13:55 - 1 comment

  5. Seven ways B2B brands can utilise user-generated content to boost marketing effectiveness

    then including reviews or testimonials on there is a great idea. By building a one-stop-shop for your clients ...

    John Allen - 17/11/2021 - 08:39

  6. Four tips and tricks to think differently about content management and improve digital experiences

    of around eight weeks.” This meant that almost overnight, work, shopping and life itself transitioned ...

    Kieron McCann - 10/11/2021 - 14:59

  7. 5 things you need to know about the future of CX

    a shift into this world that’s a totally different platform for engagement, commerce, play and shopping ...

    David Rowlands - 04/10/2021 - 15:35

  8. Five questions to help pinpoint your brand identity

    Or simple sentences? Consider what your customer needs when they land in your shop window and you can’t go ...

    Charlotte Hartley - 23/09/2021 - 11:08

  9. Transformation through messaging and engagement: An interview with Gary Hurry

    in underlying consumer behaviour, such as online shopping, the evolution of discount retailers, the drive ...

    David Rowlands - 31/08/2021 - 09:37

  10. News: British oil brand Duckhams enlists The Bigger Boat to drive international web project

    ensuring a personalised shopping experience. Since the new site was launched, year-on-year traffic ...

    David Rowlands - 06/08/2021 - 10:28

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