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  1. A new year, a new set of priorities: Tackling your 2023 budget

    not creepiness. Go long and short When budgets are under pressure, the obvious move is to cut budget, ... and there are plenty of articles that support this view such as this from Mark Ritson: Ritson’s recession playbook: ...

    Oliver Budworth - 25/01/2023 - 14:36

  2. Live reaction: Can ChatGPT write your B2B copy?

    no conclusion, and 204 words short of the length I’d asked it for. 596 words is, apparently, your lot. (Also, ... the information being shared in each article is strikingly similar, and expressed the same way over and over. ... to sustain more than a single article. In conclusion? AI is impressive – but good content still needs ...

    David McGuire - 12/01/2023 - 14:34

  3. Marketing team motivation: How marketing leaders can run a happy ship in a sea of uncertainty

    In the meantime, here’s a sample of the full article. 1. Elevate team members beyond the daily grind Too often ...

    Joel Harrison - 14/12/2022 - 10:59

  4. Pipeline’s secret weapon: Full-funnel marketing (and how to prove it)

    happening to budget in the face of a recession. The split between short- and long-term strategy. The dangers ... of short-termism in a bear market – and how to overcome them and build a brand that will stand the test of time. ...

    Jerusa Calliste - 24/11/2022 - 12:46

  5. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part one)

    articles and authoritative journal entries? What does your own ABM/CRM data offer to support your thesis? ...

    Sue Mizera - 08/12/2022 - 10:09

  6. 7 Pillars of Successful Demand Generation

    not creating immersive content experiences, you might be falling short of your customer expectations… Discover ...

    Jerusa Calliste - 23/11/2022 - 10:02

  7. Senior marketing researcher

    programmes, webinars, articles/blogs, podcasts and training to our repertoire, gradually moving away from ...

    Jennie Barrick - 01/12/2022 - 09:19

  8. How Quarry won two Golds at the Elevation Awards for their work with ZS Associates

    The result? Nothing short of an ABM masterclass that saw 100% account engagement, the opening of c-suite doors ...

    Jerusa Calliste - 22/11/2022 - 17:07

  9. Leaders Roundtable Batten down the hatches

    in service, and meet short term fluctuations in demand. As regards spotting growth opportunities ...

    scotty - 16/11/2022 - 10:21

  10. Why marketing operations is the foundation of a successful modern marketing team

    conditions change for their organisation and target sectors. In short, that means they need far-reaching ...

    Harriet Durnfor... - 14/11/2022 - 11:17


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