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  1. 11 words to delete from your B2B copy

    or easy to swap out for something that’s simpler to read. And why would you make life more difficult ...

    David McGuire - 18/11/2021 - 16:34

  2. Approaching a new CMO role: An interview with Eric Schou

    it simpler to request funding for their marketing programmes. DR: As a marketer, what do you think your ...

    Anonymous (not verified) - 26/10/2021 - 11:28

  3. Marketing process improvement isn’t just for the tough times

    and money. Yes, making processes simpler or removing them altogether frees up time to work on other ...

    Steven Cozens - 29/09/2021 - 09:55

  4. 3 top tips for B2B marketing teams to optimise their operations

    in touch with customers simpler, for example, or your web team could benefit from an SEO tech solution. ...

    Kerrie Malone - 01/09/2021 - 12:17

  5. What do hybrid events actually look like in the future?

    smaller events of around 500 attendees or less? LB: For these events, it is a bit simpler than LSE ... of around 500 attendees or less? LB: For these events, it is a bit simpler than LSE events. These aren’t ...

    Kavita Singh - 19/08/2021 - 10:42

  6. News: British oil brand Duckhams enlists The Bigger Boat to drive international web project

    and simpler navigation, users are now able to quickly print out recommended oil reports for customers, ...

    David Rowlands - 06/08/2021 - 10:28

  7. What you missed at B2B Marketing Ignite USA 2021

    to make the most complex things simpler. In a session by Critical Mass’ Afonze Ali, we learned what ...

    David Rowlands - 07/06/2021 - 12:09

  8. The clear case for simpler B2B content

    care about being thought credible and intelligent, do not use complex language where simpler language ... that the physical process of reading gets measurably faster when you make the text simpler.  Partly, it helps when ... Again”, Overall, 80% of people preferred sentences written in plain English. Fact 4: Simpler text gives ...

    David McGuire - 20/01/2020 - 15:34

  9. Shaped By

    simpler or more convenient. Offering more choice. A quicker way to do X, a more enjoyable way to do Y. ...

    Jack Mann - 07/05/2021 - 09:37

  10. No-code martech in practice – insights from a vendor

    increased in the last year but how much of it has made it simpler to design, create and build ...

    Jack Mann - 25/03/2021 - 11:22

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