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  1. The tautology of marketing operations job titles

    Resourcing & D&I Personal development Internal & External talent Marketing operations (MOps) ...

    Simon Daniels - 03/12/2021 - 08:47

  2. Are the 2020s the Decade of the Great B2B Rebranding?

    Brand Promises, Brand Personality, Total Offering, Name and your Brand Positioning: your Why?, your ... Positioning and Promises in customer intimacy. Uniquely offering customer intimacy up-front as the single ... Honestly, survival may be at stake. Final reflections and takeaways: Some recent personal experience It may ...

    Sue Mizera - 01/12/2021 - 10:47

  3. Round table discussion: The future of tech marketing: What’s impacting growth and revenue for 2022 and beyond?

    and beyond? Thursday, January 27, 2022- 3:30pm Zoom virtual session We’d like to personally invite you to join ...

    Cliff_1 Guy - 02/12/2021 - 11:33

  4. Annabel Rake on the importance of sustainability in marketing

    they can personally combat climate change, such as offering climate training- small actions ... and organisations that they’re willing to work with based on their own personal beliefs and values. To zoom out ... the actions of one organisation, person, leader or government. It’s bigger than that.” This is by no means ...

    David Rowlands - 02/12/2021 - 08:50

  5. News: Annual study reveals rising stars in the marketing multiverse

    that respects boundaries and personal choice. The 2021 Global Marketing Engagement Index analyses the effective ...

    David Rowlands - 30/11/2021 - 16:21

  6. Five ways your marketing team can stand-out in your business

    & Evolution Performance management Personal development Strategy Teams and resourcing Transformation ... in person post-Covid. The modern marketer needs strategic alignment, a powerhouse of an automation platform ...

    Abhi Morjaria - 24/11/2021 - 08:56

  7. The B2B Marketing Awards 2021

    With more than 700 B2B marketers in-person at the B2B Awards ceremony, the 2021 Awards night ...

    Jason Taylor - 22/11/2021 - 12:21

  8. Universal identity resolution is a myth. It’s also a bad idea

    persists. Marketers should be sceptical about the hype surrounding dozens of single-point identity ... a single-point solution manage both general (GDPR, CCPA, etc) and industry specific privacy laws (HIPAA, ... they don’t care (hard to believe given the public backlash), or is it because privacy is too personal ...

    Ray Kingman - 05/11/2021 - 09:31

  9. Four game-changing insights driving customer acquisition in a digital world

    through personal posts on LinkedIn. Tracking who is interested in attending your webinars.  Scanning ... be a pest. In the digital world, selling is actually about one person connecting with another on a topic ...

    Christine Bailey - 22/11/2021 - 14:15 - 1 comment

  10. The data and science you need to know when approaching ABM email marketing

    messaging appeals: Emotional vs. rational. Best email format: Traditional text vs. personal video. Best ... rational language because B2B people are ‘serious and logical thinkers,’ that’s just personal opinion. ... content if it’s good." 2. Best email format: Traditional text vs. personal video Conducted ...

    David Rowlands - 16/11/2021 - 09:39

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